Founding Growth & Brand Strategy

Highlight AI • New York, NY

94d

About The Position

Highlight AI is seeking a storyteller to lead the brand's narrative and content strategy. The role involves defining the brand's voice, creating diverse content across various platforms, and driving growth through creator-led initiatives. The successful candidate will work closely with engineers to align product vision with messaging and will be responsible for establishing a content calendar, creating signature content franchises, and measuring the impact of their efforts on user engagement and retention.

Requirements

• 5–10+ years in creator-led growth, content, or social with a portfolio showing business outcomes.
• Ability to ideate, write, shoot, and edit content across formats.
• Strong editing and headline/hook instincts.
• Data-driven, fast, and highly autonomous.
• Experience with CMS/blog workflows.
• Platform-native across TikTok/Shorts/Reels and LinkedIn.

Nice To Haves

• Experience in AI, productivity, or developer tools.
• Motion graphics/light design skills.
• Experience building a creator program from scratch.

Responsibilities

• Define Highlight’s social-native brand and editorial voice.
• Create and ship content across mediums: short-form video, LinkedIn, blog, newsletters, product updates, and lightweight landing pages.
• Build creator-led growth from zero to one and tie it directly to signups, activation, and retention.
• Establish content strategy and calendar aligned to funnel stages (awareness → trial → activation → advocacy).
• Create 2–3 signature franchises for video and 1–2 written franchises that publish weekly.
• Lead LinkedIn presence, publishing thoughtful posts and POVs.
• Draft 1–2 weekly LinkedIn posts/threads, 1 high-signal blog per week or every other week, and a lightweight monthly email/newsletter.
• Ship concise release notes, before/after demos, and micro-docs for product storytelling.
• Stand up a lean creator pod and set briefs, style guides, and QA for brand safety.
• Decide on paid amplification strategies and own budget.
• Collaborate with engineers/PMs to surface story-worthy product moments.
• Instrument UTMs and build a channel/content dashboard.
• Set weekly experiment cadence and scale what converts.

Benefits

• Competitive salary + meaningful equity.
• Health, Dental and Vision Insurance.
• Budget authority for creators and paid amplification.
• Tools, experimentation budget, and direct access to leadership and engineering.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees