Founding Designer

Pear VC•Austin, CA

About The Position

Blueberry is building the 1:1 marketer for the world’s most ambitious brands. The way brands engage with customers is fundamentally shifting. In the early days, founders reply to every comment, DM every follower, and know customers by name. But as audiences grow into the hundreds of thousands or millions, that intimacy breaks. Even with social managers, no team can authentically know every follower — so brands default to 1:many channels like mass email, SMS, and generic posts. The personal touch disappears. At Blueberry, we’re rebuilding that intimacy at scale. Our product performs deep research on social followers, enables brands to authentically engage through personalized DMs, and delivers the perfect offer tailored to each customer at exactly the right moment. What once felt impossible — knowing every follower by name and why they care about your brand— is now achievable. In under 3 months, we're live with 10+ customers — including NBA teams, and several 8- and 9-figure direct-to-consumer (DTC) companies.. We’re backed by Pear VC (first checks into Doordash, Dropbox, and Gusto) and Founders, Inc.. Now, we’re hiring the founding team that will scale Blueberry across the world’s largest brands. We are intentionally hiring the Founding Designer as one of the first hires in Blueberry’s history . In an AI-native world where code is increasingly commoditized, the companies that win will be the ones with taste. And because our customers are the marketers behind the fastest-growing DTC brands in the world, design excellence is table stakes. As our Founding Designer, you’ll work directly with the founders to shape Blueberry’s product and brand from the ground up. You’ll influence not only how Blueberry looks and feels, but also how the world’s most ambitious brands authentically engage their customers at scale. You’ll own the end-to-end product design process — defining our design system and product identity, and shipping polished, high-quality experiences built to meet the standards of global brands. Thanks to you, the product will feel as good as it works. This is more than a design role — it’s a chance to shape the product and brand DNA of the company. You’ll collaborate closely with founders, partner with early engineers and customers, and lay the foundation for a truly design-led culture.

Requirements

A product designer with 3+ years of experience, ideally in AI, SaaS, consumer apps, or direct-to-consumer products.
You move fast, take initiative, and care deeply about doing things right.
You don’t just point out problems — you roll up your sleeves and solve them.
You bring a clear point of view on what excellence looks like, while staying collaborative and low-ego (this is incredibly important across every team member).
You’re your own toughest critic and hold yourself to an exceptionally high bar—90% isn’t good enough
Entrepreneurial at heart: you thrive in ambiguity, adapt quickly, and want to shape something from the ground up.
You want to win.
You want to work with others who share the above traits.

Nice To Haves

Prior startup or founding team experience.
Visual and content design expertise alongside UI/UX talent

Responsibilities

Design the future of Blueberry alongside the founders, Nima & Sean. You'll work on early feature definition and sit shoulder to shoulder with engineers to ship features and market them to the world.
Establish our core product design language, system, and identity.
Translate customer needs (especially enterprise B2C brands) into elegant, intuitive product experiences.
Prototype, test, iterate: Jump between "explore" mode (trying wild ideas, prototyping in Figma or code with AI tools like Cursor/V0) and "exploit" mode (perfecting promising features, nailing interactions, typography, and motion).
Design and ship features — from flows and wireframes to pixel-perfect UI.
Set the bar for taste and usability in every customer-facing surface.
Contribute to our outward-facing visual identity (product marketing videos/animations, sales decks, brand moments) to ensure consistency across touchpoints.
Build the foundation for a future product & design teams — mentoring, codifying standards, and scaling design practice.