Founding Demand Generation Manager
About The Position
Bridge radically simplifies accepting insurance for virtual care clinics, enabling them to offer patients insurance-covered care within a matter of weeks. By utilizing Bridge, virtual care clinics can tap into nationwide insurance coverage, leverage patient-facing and back-office technology specifically designed for virtual care workflows, and benefit from comprehensive revenue cycle management. Bridge is already scaling rapidly and supports clinics across a broad range of specialities. It is led by a team of seasoned healthcare experts with extensive experience across virtual care clinic operations, insurance contracting, and revenue cycle management. Backed by leading investors including General Catalyst, Andreessen Horowitz, Thrive Capital, Khosla Ventures, Greenoaks, and Mischief. We’re hiring our first dedicated Demand Generation Manager to own and scale how we generate sales-qualified leads. Today, our entire pipeline is inbound and organic. We’ve seen strong signals from early experiments with LinkedIn content, a monthly newsletter, and field marketing. This role is about turning those signals into a repeatable, measurable, and growing pipeline engine. You’ll work directly with the Head of Growth to define demand generation strategy, where you’ll fully own execution, performance tracking, and iteration. This is a hands-on role for someone who wants real ownership and direct impact on revenue. This role offers direct ownership over pipeline and revenue impact, with high autonomy and real influence on demand generation strategy. You’ll have the opportunity to build the demand function from the ground up, shaping how we generate and scale sales-qualified leads. As the company grows, this role has a clear path to expand in scope and seniority.
Requirements
- 5–8 years in B2B marketing, with demonstrated success of owning demand generation and driving pipeline
- Experience in early-stage or scaling companies; comfortable building from scratch
- Familiarity with marketing automation, CRM workflows (we use HubSpot), and attribution basics
- Revenue-first: you think in SQLs, pipeline generation, and conversion rates
- Full-stack executor: you can go from idea to execution to analysis without needing a big team
- Strategic but hands-on: you enjoy both planning and doing
- Highly analytical and comfortable with imperfect data
- Opinionated, collaborative, and excited to work closely with a executive leader
Responsibilities
- Own pipeline generation
- Build and scale demand gen channels
- Mid-funnel deal acceleration
- Measure and iterate
- Prepare for future scale
Benefits
- Compensation may also include equity, performance bonus, and benefits.
- We value equity upside and ownership at Bridge.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
