Foundation Marketing and Communications Officer - Foundation - Salary (63934)

MEMORIAL HEALTH SYSTEM•Marietta, OH

About The Position

In an environment of continuous quality improvement, the Foundation Marketing and Communications Officer is responsible for managing and supporting a wide range of marketing and communication initiatives designed to strengthen the engagement of and giving from donors, prospective donors, grateful patients, providers, staff and community members. This position fulfills the duties and responsibilities of all marketing and communication activity on behalf of the Foundation and serves as the liaison to the Marketing Department at Memorial Health System for all Foundation marketing related projects. The Foundation Marketing and Communications Officer is responsible for working collaboratively to execute marketing and communication plans that enhances the overall culture of philanthropy. The Foundation Marketing and Communications Officer, reporting to the Executive Director, is an integral part of a comprehensive program that serves as the foundation of future fundraising success by developing and growing a philanthropic connection with donors and prospective donors. This position will have a dotted reporting line to the Director of Marketing for Memorial Health System. Exhibits the MHS Standards of Excellence and exercises strict confidentiality at all times.

Requirements

Bachelor’s degree.
Minimum of two years of marketing experience required.
In lieu of Bachelor’s degree, will consider an Associate’s degree and a minimum of four years of marketing experience.
Meticulous attention to detail in all matters.
Superb writing, proofreading and editing skills.
Strong eye for developing materials that are clear, digestible, and aesthetically appealing. Strong interpersonal and relationship building abilities.
Exceptional organizational skills; ability to project manage through layers and across multiple departments.
Excellent judgment and discretion in dealing with confidential and highly sensitive information.
Ability to exhibit a high degree of judgment, tact and professionalism when interacting with board members and executive/senior management.
Excellent oral and written communication skills.
Ability to display a high level of flexibility and resourcefulness; highly adaptable to changing needs and demands.
Experience supporting executives and senior leaders.
Excellent computer skills including proficiency with Microsoft Office suite of applications.
Ability to work with minimal supervision; work independently and collaboratively as part of a team.
Ability and willingness to work longer hours as circumstances require.
Familiarity with donor and event database software, skilled computer user and experience with common software programs.

Nice To Haves

Experience in non-profit or healthcare marketing and communications preferred.
Experience with the Raiser’s Edge preferred.

Responsibilities

Develops and manages the marketing and communication strategy for the Foundation. Must be able to build strategy being data informed, create and execute appeals and campaigns (printed and digital) from start to finish, and provide analytics and insight into appeal and campaign performance.
Works collaboratively to write and edit concise, engaging content for all functions of the Foundation including, but not limited to donor stories, patient stories, impact reports, event promotional materials, press releases, creative concepts, event scripts, talking points and other messaging and reporting.
Works with the Marketing team to develop campaigns and content that drive results, align to strategy, and create compelling messages, as well as supports our brand. This includes, but not limited to, videography, photography, graphic design, copy proofing, social media, etc.
Analyze data to determine appropriate segmentation to support Foundation initiatives.
Create targeted initiatives that focus on specific audiences.
Work collaboratively with the Prospect Research and Data Specialist on analytics, list preparation, and reporting.
Coordinates and manages all Foundation marketing and communication vendors (i.e., print and mail vendors)
Actively engages in the community and serves as a public speaker on behalf of Memorial Health Foundation and Memorial Health System as requested.
Maintain Raisers Edge NXT database records, tracking contacts, communications, and moves management information.
Prepare regular reports on revenue progress, expense budgets, and monitor progress to ensure KPI’s are met.
Stays current and attuned with marketing and communication trends, policies and procedures.
Assumes all other duties and responsibilities as necessary.

Benefits

Memorial Health System is proud to offer an affordable, comprehensive benefit package to all full time and flex time employees. To learn more about the many benefits we offer, please visit our website at www.mhsystem.org/benefits.
Bonus Eligibility: Available to qualifying full or flex time employees. Eligibility will be determined upon offer.

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