Phoenix Children's Hospital-posted 5 months ago
Full-time • Director
Phoenix, AZ
Hospitals

Phoenix Children's Foundation is seeking a strategic, collaborative and data-informed leader to serve as Director of Marketing Strategy & Integration. This pivotal role will lead the development of brand-aligned, insight-driven marketing initiatives that directly support fundraising revenue. The successful candidate will guide a cross-functional team in building campaigns and experiences that resonate with donors, elevate our brand and drive measurable results across all channels. This individual will serve as a connector between marketing, fundraising, data, creative and digital - ensuring we show up in ways that are unified, intentional and mission-aligned. The role requires someone who can bring strong strategic vision, creativity, analytical thinking and team leadership to every aspect of our philanthropic communications. This position reflects the Foundation's continued investment in thoughtful, integrated marketing leadership grounded in close collaboration across teams. We're seeking a long-term leader who can be fully engaged in our in-person culture and community - someone ready to build the next evolution of brand strategy, data-informed campaigns and donor experiences that advance our mission and deepen support for Arizona's children.

  • Define and drive a unified brand strategy that reflects our mission and elevates our presence across campaigns, content and donor touchpoints.
  • Lead multi-channel marketing strategies aligned with fundraising priorities, ensuring close coordination across creative, content and digital teams.
  • Partner with Donor Relations to enhance the donor journey through strategic messaging, channel alignment, and personalized engagement informed by audience insights.
  • Manage and mentor a high-performing team of strategists and contributors, fostering a culture of collaboration, creativity, accountability and results.
  • Champion the use of analytics, segmentation and testing to optimize campaign performance and improve outcomes across donor audiences.
  • Cultivates existing relationships with vendors with the goal of ensuring sufficient space and resources, and access to services.
  • Develops and implements strategies that will maximize the synergies among program areas.
  • Develops and implements a system to evaluate the skill, experience, and professional development needs of all staff.
  • Implements a professional development program to address employee experience and skill gaps.
  • Works with staff to develop objective performance measurements across all sites, to ensure consistent, high-quality evaluation and goal setting for all employees.
  • Instills a sense of accountability among team members by modeling tight oversight of individual and organizational performance standards.
  • Recruits, hires, and oversees training and orientation of all staff members.
  • Works with the management team to identify funds needed, preferred funding targets, and approaches.
  • Works with the VP and senior leadership team to form a Development Team.
  • Oversees Development Team and identifies staffing needs for campaigns and ongoing development.
  • Conducts research, prospecting, and applications to multiple donor sources.
  • Manages capital campaigns, engaging and overseeing capital campaign firms as necessary.
  • Oversees ongoing development efforts.
  • Develops and maintains key long-term relationships with donors and prospects.
  • Trains and mentors Development Staff and communicates fundraising goals and progress throughout the organization.
  • Proven experience in marketing strategy and integration, preferably in a nonprofit or fundraising environment.
  • Strong leadership skills with experience managing cross-functional teams.
  • Excellent communication and interpersonal skills.
  • Ability to analyze data and use insights to inform marketing strategies.
  • Experience in developing and executing integrated marketing campaigns.
  • Knowledge of donor relations and fundraising strategies.
  • Experience in the healthcare or pediatric sector.
  • Familiarity with digital marketing tools and analytics platforms.
  • Background in brand management and storytelling.
  • Comprehensive healthcare coverage.
  • Retirement savings plan.
  • Professional development opportunities.
  • Collaborative work environment.
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