Flink Product Marketing Manager

Confluent-posted 3 months ago
CA
1,001-5,000 employees
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Confluent is seeking a strategic Flink Product Marketing Manager to lead the marketing efforts for our stream processing portfolio, including Confluent Cloud and Confluent Platform for Apache Flink. In this role, you will develop and execute high-impact launch and ongoing GTM strategies to drive awareness, adoption, and revenue growth. By collaborating with cross-functional teams—including product management, sales, field operations, and growth and marketing—you will craft compelling messaging, enablement resources, and thought leadership that emphasize Apache Flink's essential role in the data streaming ecosystem. As a Flink PMM, you will play a pivotal role in positioning real-time data processing as a core strength of Confluent's Data Streaming Platform. Leveraging your expertise in stream processing, cloud-native technologies, and marketing strategy, you will influence product direction, support sales teams, and solidify Apache Flink as a cornerstone of Confluent’s portfolio.

  • Craft compelling and differentiated positioning, messaging, and value propositions for Confluent's stream processing portfolio, targeting both practitioners and economic buyers.
  • Define and execute compelling product launches (both major and minor), ongoing demand generation campaigns, and adoption programs.
  • Partner with product management to inform roadmap decisions and prioritize features that nurture customer value.
  • Identify product market fit with sales and customer success teams to develop strategies for high-value accounts and key industries.
  • Guide the creation of high-quality marketing assets across teams.
  • Train sales and field teams on the unique benefits and differentiation of Confluent's offerings.
  • Represent Confluent at conferences, events, and webinars as a subject matter expert, sharing insights and connecting with diverse audiences.
  • Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the stream processing space.
  • 8+ years of B2B product marketing experience in a SaaS, cloud, or enterprise software company, with a focus on data infrastructure, analytics, or cloud-native platforms.
  • Proven track record of successfully managing and executing go-to-market strategies for technical products.
  • Strong ability to collaborate cross-functionally with product management, sales, customer success, and technical marketing teams.
  • Excellent written and verbal communication skills, with the ability to convey complex technical concepts to both technical and non-technical stakeholders in a clear and compelling way.
  • Ability to work independently, manage multiple priorities, and deliver results with a focus on supporting product adoption and measurable outcomes.
  • In-depth understanding of stream processing technologies, including familiarity with tools like Apache Flink, Apache Kafka, or similar technologies for real-time data streaming.
  • Knowledge of modern data architectures, real-time analytics, event-driven architectures, and ETL processes is highly desirable.
  • Familiarity and support of open source technologies and business models.
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