FLEX Director Data Management - Market Mix Model

Marriott International • Bethesda, MD

411d • $153,982 - $205,400

About The Position

The FLEX Director, Market Mix Modeling (MMM) Data Management is a key role within Marriott's Global Intelligence Products organization, focusing on data operations to enhance marketing and media performance. This position involves collaboration with various stakeholders to ensure effective data collection, quality assurance, and analytics enablement, ultimately driving informed business decisions and marketing effectiveness. The Director will also work closely with IT to implement data strategies and integrate MMM products with Marriott's platforms.

Requirements

• 4-year degree in Data Analytics, Computer Science, Engineering, Information Systems, or similar quantitative discipline.
• Six or more years of progressive experience in data management, analytics, data warehousing, or data science, or a Master's degree with four or more years of experience.
• Strong background in SQL for data modeling and analysis.
• Analytical mindset with extensive experience in developing analyses.

Nice To Haves

• MS or MBA preferred.
• Basic understanding of Marketing Analytics & Market Mix Models.
• Proven track record of solid consulting skills and experience with large-scale data and analytics projects.

Responsibilities

• Devise, implement, and assess strategies related to data operations for MMM.
• Collaborate with marketing leaders, analytics managers, data engineers/analysts, and external vendors to facilitate data collection and quality assurance.
• Drive informed business decisions and marketing effectiveness at scale through data management.
• Partner with IT to implement departmental data strategies and efficient data models for marketing data.
• Serve as the main point of contact for external vendors and agencies regarding data sources.
• Identify data gaps and errors, implementing solutions in collaboration with data teams.
• Oversee the broader data strategy and prioritize implementation tactics for MMM data.
• Develop and maintain effective relationships with internal and external stakeholders.

Benefits

• Comprehensive health care benefits
• 401(k) plan with up to 5% company match
• Employee stock purchase plan at 15% discount
• Accrued paid time off (including sick leave)
• Life insurance
• Group disability insurance
• Travel discounts
• Adoption assistance
• Paid parental leave
• Health savings account
• Flexible spending accounts
• Pre-tax commuter benefits
• Other life and work wellness benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Accommodation
• Education Level: Bachelor's degree