Fleet & Brand Owner Activation Marketing Manager, USAC

3M • Maplewood, CA

5d

About The Position

Job Title Fleet & Brand Owner Activation Marketing Manager (USAC) Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. This position provides an opportunity to transition from other private, public, government or military environments to a 3M career. The Impact You’ll Make in this Role As a Fleet & Brand Owner Activation Marketing Manager, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by: Leading the development of marketing strategies and tactics aimed at generating demand for 3Ms graphics fleet solutions and brand owners. Implementing and optimizing online and offline lead generation campaigns in partnership with area and/or global channel, product and integrated marketing teams. Developing and executing a lead to revenue model in partnership with the graphics sales team. Support the development and commercialization of new fleet graphics solutions and brand owner graphics by providing insights on fleet manager and brand owner needs. Collaborate with area portfolio and marketing experience lab to lead development and implementation of USAC marketing plan. Identify, monitor, and report on key marketing KPIs to evaluate campaign performance and guide data‑driven decision‑making. Synthesize key market insights from various sources (e.g. industry KOLs, customers, sales team). Utilize this data to articulate USAC needs to various internal stakeholders.

Requirements

• Bachelor’s degree or higher (completed and verified prior to start)
• Three (3) years of marketing and/or business development experience in a B2B environment in a private, public, government or military environment.
• Two (2) years experience working with electronic sales and data tools such as Power BI and SFDC.
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Nice To Haves

• Master's degree in business or marketing
• Strong analytics and communication skills
• Experience working in the graphics industry

Responsibilities

• Leading the development of marketing strategies and tactics aimed at generating demand for 3Ms graphics fleet solutions and brand owners.
• Implementing and optimizing online and offline lead generation campaigns in partnership with area and/or global channel, product and integrated marketing teams.
• Developing and executing a lead to revenue model in partnership with the graphics sales team.
• Support the development and commercialization of new fleet graphics solutions and brand owner graphics by providing insights on fleet manager and brand owner needs.
• Collaborate with area portfolio and marketing experience lab to lead development and implementation of USAC marketing plan.
• Identify, monitor, and report on key marketing KPIs to evaluate campaign performance and guide data‑driven decision‑making.
• Synthesize key market insights from various sources (e.g. industry KOLs, customers, sales team).
• Utilize this data to articulate USAC needs to various internal stakeholders.

Benefits

• 3M offers many programs to help you live your best life – both physically and financially.
• To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
• Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees