Ensure that the club meets its fitness programming sales goals and the fitness department meets or exceeds budget goals for revenue while maintaining control of all labor and other costs to meet or exceed profit objectives. Conduct the necessary marketing activities to generate the required number of monthly fitness assessments and complimentary personal training sessions. Through a consultative sales process ensure the fitness team sells fitness programming to 25 – 50% of the prospects who attend assessments/complimentary sessions. Ensure that all club members are provided with effective programming, coaching and support to reach their wellness goals. Ensure that all fitness staff provides an optimal member experience. Work to achieve the goal of completing at least 1 fitness appointment with all new members enrolling.