Fitness Director - The Orokawa Y in Towson

YMCA Central Maryland•Towson, MD

About The Position

The Fitness Director is responsible for overseeing the daily operations, program development, and Associate leadership of the fitness floor, group exercise, water fitness, and personal training services within the assigned Family Center. This role provides direct supervision to fitness coaches, group exercise instructors, and personal trainers, ensuring excellence in member experience, staff engagement, and program quality. The Fitness Director is accountable for member engagement and retention strategies tied to fitness programming, personal training, and group exercise, with a focus on developing innovative programs that meet the diverse needs of the communities served.

Requirements

Bachelor’s degree in Exercise Science, Kinesiology, Health Promotion, or related field preferred.
Current national certification in Personal Training (ACE, NASM, ACSM, NSCA) or Group Exercise (ACE, AFAA, ACSM, or equivalent) required.
Current CPR/AED and First Aid certifications required.
Minimum 3–5 years of progressively responsible leadership experience in fitness, wellness, or health promotion programs.
Strong organizational, interpersonal, and team leadership skills.
Demonstrated ability to analyze participation data and adjust programs strategically.
Experience in hiring, onboarding, coaching, and managing part-time and full-time fitness staff.
Proficiency in Microsoft Office Suite and administrative platforms (Dayforce, ClubConnect, or similar systems).
Possess sufficient strength, agility and mobility to perform essential functions of position and to supervise program activities.
Required to walk, stand, kneel, stoop, push and lift up to 50 pounds.
Physically able to successfully complete required certifications.
Occasionally required to work in the outside weather conditions and may be exposed to wet, cold and/or humid conditions.
Exposed to and use of cleaning supplies.
Continuous operations requiring attention to detail and multi-tasking.
Must be able to perform the duties of those he/she supervises.
Flexible work schedule requiring evening, weekend and holiday shifts.

Responsibilities

Oversee fitness floor operations, group exercise classes, water fitness programs, personal training, small group training, and chronic disease prevention initiatives.
Ensure all fitness services operate efficiently, align with YMCA mission and standards, and consistently deliver high-quality experiences.
Utilize participation and engagement data to analyze trends, identify gaps, and implement solution-driven scheduling and programming adjustments.
Manage all scheduling for personal training, small group training, fitness floor staff, group exercise, and water fitness classes.
Hire, onboard, and supervise fitness coaches, personal trainers, and group exercise instructors across assigned centers.
Conduct regular performance management activities, including biannual evaluations, coaching sessions, in-service trainings, and professional development planning.
Ensure all Associates meet compliance standards, including active CPR/First Aid certification, national fitness certifications, and Association onboarding protocols.
Manage associate timesheet approvals and payroll processes in Dayforce and certification tracking in ClubConnect.
Lead the implementation of new fitness programming to meet community needs, including hospital partnerships, wellness initiatives, and member engagement programs.
Develop and grow small group training and personal training offerings to increase participation and improve retention.
Support cross-department collaboration to align fitness initiatives with membership goals and community engagement efforts.
Collaborate with center leadership teams to utilize member feedback and participation data in strategic planning.
Partner with the Marketing Department to promote fitness programs through social media, digital platforms, and in-center campaigns.
Support virtual fitness platforms, ensuring high-quality delivery and sound performance, and recruiting new instructors to sustain virtual and in-person group exercise offerings.
Track and report on key performance indicators including:
Number of individual personal training clients
Small group training participation
Net percentage growth in personal training services
Personal Training loyalty client retention rates
Group exercise class utilization (participants vs. building scans)
Average class attendance by center
FitQuest wellness appointments
Ensure accuracy of class attendance records and data entry.