About the position
Blackstone is the world's largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. The Firm Insights team within Blackstone's Global Marketing group is looking for an AVP to support our thought leadership programs and event content strategy. The individual will help bring Blackstone's priority messages to life through content creation for our corporate website, email communications, social media channels, and events. This professional will also assist with content marketing for Blackstone business units on an as needed basis.
Responsibilities
- Execute on and evolve Blackstone's content strategy based on firm priorities, data-driven insights and the evolving competitive landscape
- Support editorial planning and production, pitching and executing content ideas that advance Blackstone's marketing objectives and reflect the firm's commercial priorities
- Draft briefs to guide video shoots, working with internal subject matter experts to develop talking points and messaging
- Draft and/or edit written content to publish across Blackstone's owned channels (web, social, events)
- Work closely with internal Production and Design partners to edit and polish static and video content into top-quality final product
- Collaborate with Digital Strategy, Client Engagement and Events teams, as well as agency partners, on content activation/distribution across channels
- Support content marketing efforts for priority business groups and their audiences, as needed
- Advise on other content being produced at the firm (e.g., product marketing materials)
Requirements
- 5+ years of experience in financial services
- Deep understanding of financial services, particularly alternatives
- Exceptional writing skills with strong editorial judgment
- Commitment to excellence and exceptional attention to detail
- Ability to distill complex ideas into engaging narratives
- Creativity around content formats, substance, and activation
- Entrepreneurial mindset
Nice-to-haves
- Experience developing content for events is a plus
Benefits
- Base salary range: $97,000 - $175,000
- Additional compensation offered in connection with the role
