Fire & Life Safety Marketing Specialist

Fire Fighter Sales & Service Co.-posted 3 days ago
Full-time • Mid Level
Warrendale, PA
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Rated one of the Top Workplaces in the Greater Pittsburgh Area 2021-2023 Job Summary: The Life & Safety Marketing Specialist plays a critical role in promoting fire protection and life safety solutions, including fire alarms, sprinkler systems, emergency lighting, and related services. This position focuses on developing targeted marketing strategies, educating stakeholders, and engagement with architects, engineers, specifiers, authorities having jurisdiction (AHJs), and end users. A strong understanding of fire safety codes, building regulations, and technical systems is essential. Essential Duties and Responsibilities: The following list is intended to describe the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job. The employer reserves the right to change or assign other duties to this position. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

  • Develop and Execute Marketing Plans: Create and manage campaigns, content, and promotional materials tailored to industry professionals and decision-makers.
  • Client Relationship Management: Build and maintain strong relationships with clients to understand their safety needs and provide effective solutions.
  • Product and Service Promotion: Communicate the value and benefits of fire and life safety systems through digital, print, and in-person channels.
  • Technical Expertise: Explain and demonstrate the functionality of fire protection systems, including alarms, sprinklers, and emergency lighting.
  • Industry Knowledge: Stay current with fire safety codes (e.g., NFPA), building regulations, and emerging technologies in life safety.
  • Marketing Analytics: Monitor campaign performance, analyze data, and adjust strategies to improve outreach and ROI.
  • Strong verbal and written communication skills, with the ability to build relationships and engage diverse audiences.
  • Proven experience in marketing, sales, or business development, preferably within the fire protection or life safety industry.
  • Solid understanding of fire safety systems and applicable codes and standards (e.g. NFPA, IBC)
  • Technical aptitude to quickly learn, understand, and explain complex systems and equipment.
  • Strong analytical and problem-solving abilities, with attention to detail and accuracy.
  • Project management skills, including the ability to manage multiple priorities and meet deadlines.
  • Bachelor’s degree in marketing, Fire Science, Engineering, or a related field.
  • Travel is required, including local and occasional regional trips to client sites, training events, trade shows, or industry functions.
  • A valid driver’s license and reliable transportation is necessary.
  • Industry certifications (e.g., NICET, NFPA, manufacturer-specific training) are highly desirable and considered a plus.
  • Medical, dental, and vision insurance plans.
  • Company-paid life insurance and long-term disability coverage.
  • Optional supplemental benefits.
  • Paid time off (PTO) starting in your first year of employment.
  • Seven (7) paid holidays annually.
  • 401(k) plan with safe harbor match, including both traditional and Roth options.
  • Business casual office environment
  • Employee referral program with bonus opportunities.
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