Finance Manager

The Farmer's Dog • New York, NY

5d • $130,000 - $145,000 • Onsite

About The Position

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogs
What We Stand For and Where You’ll Come In
The Finance Manager (FP&A), will be a key business partner to stakeholders within the Product, Marketing & Customer Care departments. You will focus on supporting experimentation across Merchandising and Marketing through payback and IRR analysis, driving business reporting and strategic insights across projects, and managing budgets. This role reports to the Senior Manager, Finance and is a great opportunity to help grow our business, helping dogs everywhere live healthier & happier lives.
One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.
We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.
We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.
We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.
We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

Requirements

• You have 5+ years of experience in strategic finance, finance business partnering, consulting, banking, or related finance experience. Bonus points if you’ve worked in a Direct-to-Consumer/Subscription business or have business partnering experience with Marketing and/or Product teams
• You're adept at financial model building, possess a strong grasp of acquisition and marketing dynamics, and understand the nuances of subscription-based businesses.
• You're an expert in Microsoft Excel/Google Sheets skills with extensive analytical, financial forecasting, and modeling experience (Sigma is also a plus)
• You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making and can navigate ambiguity.
• You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously.
• You are an owner, have excellent problem-solving skills and can prioritize tasks effectively.
• You are a strong executor—comfortable rolling up your sleeves to dive into the details while also stepping back to drive strategic initiatives forward.
• You are able to build strong cross-functional relationships, effectively facilitate discussions and drive consensus.
• You love dogs.

Nice To Haves

• Familiarity with Looker is preferred, and experience with ERP systems like NetSuite are a plus!

Responsibilities

• Conduct, maintain and track progress of payback and IRR analysis for merchandising and marketing experiments, clearly communicating results and working with business partners to inform future investment decisions.
• Build and maintain reporting that connects experimentation results to broader financial outcomes, surfacing insights on CAC, LTV, and margin to support day-to-day and strategic decision making.
• Proactively propose and execute adhoc analyses–such as sizing the financial impact of merchandising strategies or product line cannibalization–in order to deliver actionable recommendations to leadership.
• Partner closely with Acquisition Marketing to analyze channel efficiency, experiment effectiveness, and performance drivers, helping optimize spend across channels while balancing scale, efficiency, and payback.
• Support our test-and-learn efforts by developing financial guardrails, scenario analyses, and sensitivity models to help teams prioritize our highest impact initiatives.
• Own the opex planning, forecasting, and variance analysis across core business partnerships including Acquisition, Brand, Retention, and Product, providing clear visibility into spend, opportunities, and risks.
• Actively participate in the bi-annual planning/monthly re-forecasting process
• Partner with other members of Finance to integrate the latest outlooks effectively into forecasts, models, and other financial analyses
• Continuously improve financial models, reporting processes, and documentation to increase efficiency, consistency, and clarity not just in Finance but across Growth & product workflows.
• Work in close partnership with the Finance Manager supporting Customer Care to ensure a seamless and coordinated approach across all aspects of the Marketing and related functions.

Benefits

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees