FIGHT PASS BUSINESS ANALYST

UfcLas Vegas, NV
378d

About The Position

The Fight Pass Business Analyst at UFC is responsible for collaborating with digital distribution teams to conduct platform and transactional analysis. The role focuses on researching acquisition, churn, and purchase habits to develop recommendations for in-app promotions and marketing strategies, ultimately driving growth opportunities for UFC's digital platforms.

Requirements

  • Bachelor's degree in Finance, Business Administration, or Data Science preferred.
  • 2 years' experience in Digital Analytics and Strategy, Digital Business Intelligence, Data Sciences, or as an analyst for a tech company or OTT service.
  • Advanced skills in Excel.
  • Familiarity with PowerPoint and other Microsoft platforms.
  • Familiarity with Apple App Store Connect, Google Play Store, Google Analytics, and digital KPIs including acquisition, retention, and churn modeling.
  • Ability to communicate effectively, orally and in writing, with individuals at all levels of the organization.
  • Excellent attention to small details.
  • Ability to maintain discretion and confidential information.
  • Ability to work autonomously.

Responsibilities

  • Collaborate with UFC's digital distribution teams and partners to conduct platform and transactional analysis.
  • Research and analyze acquisition, churn, and purchase habits to develop recommendations for in-app promotions and marketing.
  • Work closely with TVoD, SVoD, AVoD / FAST channel platforms and Google Analytics to support UFC's Digital PPV, Fight Pass, and Digital Content departments.
  • Develop strategies to drive app downloads and test creative on app store fronts.
  • Partner with international teams to localize app store experience.
  • Manage weekly, monthly, and quarterly reports of TVoD, SVoD, and AVoD business.
  • Build and maintain reports and presentations to communicate performance to leadership.
  • Conduct ad hoc assignments, including quantitative analysis and digital KPI modeling.
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