Field Sales Manager, Fitness Clubs | Texas, USA

Merrithew International Inc.

29d•Remote

About The Position

Reporting to, and working in close collaboration with the Sales Director, The Americas, the Field Sales Manager, Fitness Clubs is responsible for driving sales growth across a designated region of the USA through high-touch, in-person customer engagement and proactive business development. This role is primarily field-based, visiting existing customers, developing new accounts, and expanding the Merrithew and Align-Pilates brand presence. The Field Sales Manager is accountable for growing revenue through consultative selling, strategic account development, and targeted prospecting activities, while strengthening long-term customer relationships. In addition to managing existing accounts, this individual will actively identify, pursue, and secure new business opportunities through in-field prospecting, distributor visits, trade shows, and strategic outreach. Administrative and operational support is provided by the Customer Service team (replacement parts, damaged shipments, etc.) and the Sales Coordinator for lead qualification and Saved Carts opportunities, allowing the Field Sales Manager to remain focused on revenue-generating, customer-facing activities, specifically targeting the Fitness Club segment.

Requirements

5+ years of experience in field sales, business development, or account management, within the fitness industry
Bachelor’s degree in Business Administration, Commerce, Economics, or a related discipline required.
A network of contacts within the fitness club segment a requirement
Proven ability to succeed in a highly autonomous, field-based sales role, consistently meeting or exceeding targets.
Strong new business development mindset with demonstrated prospecting and closing skills.
Excellent relationship-building, negotiation, and presentation abilities.
Ability to prioritize time effectively while managing extensive travel and multiple accounts.
Comfortable working in a fast-paced, entrepreneurial environment with minimal supervision.
Willing and able to travel extensively with occasional international travel, as required.
Strong organizational, problem-solving, and interpersonal skills.
Proficient in MS Office (Outlook, Word, Excel, PowerPoint) and CRM systems.
Excellent verbal and written communication skills

Responsibilities

Own and achieve regional sales targets for Pilates equipment and accessories of Merrithew and Align-Pilates products
Manage the full sales cycle: prospecting → demos → proposals → closing → follow-up
Track pipeline activity, forecasting, and close rates using CRM tools
Identify upsell and cross-sell opportunities (e.g., reformers, bundles, education pathways)
Build trusted relationships with Fitness Club operators, Hospitality customers and national chains, Multi-facility Rehab clinics and allied health professionals, Educators and master instructors
Act as the primary point of contact for key regional/national accounts
Support customer retention through check-ins, follow-ups, and post-sale care
Gather customer feedback to inform product, pricing, and service improvements
Conduct in-person and virtual product demos (equipment setup, features, benefits)
Travel within the territory to visit studios, trade shows, education events, and conferences
Represent the brand as a subject-matter expert in Pilates equipment and movement
Ensure brand presentation aligns with premium, education-driven positioning
Develop and execute a territory plan to maximize coverage and growth
Identify new market opportunities (new studios, franchise growth, geographic expansion)
Prioritize high-value prospects and strategic accounts
Monitor competitor activity and regional market trends
Work closely with Marketing (leads, campaigns, launches, events), Education teams (training alignment, instructor pathways), Operations & logistics (orders, delivery timelines, installs), Customer service & technical support
Provide field insights to support product development and messaging
Maintain accurate CRM records (leads, opportunities, notes)
Submit regular reports on Sales performance, Market insights, Customer feedback
Manage pre-approved expenses and travel planning efficiently
Act as a brand ambassador within the Pilates community
Build relationships with key influencers, educators, and studio networks
Support events, workshops, and launches to strengthen brand credibility
Stay current on Pilates trends, education standards, and studio business challenges