Field PR Specialist

Northwestern MutualMilwaukee, WI
3dHybrid

About The Position

Join a growing team of PR professionals who are making a positive impact on Northwestern Mutual’s advisors and policyholders, advancing the mission to free Americans from financial anxiety. Enjoy the benefits of working for a Fortune 110 company with unmatched financial strength that provides outstanding career opportunities and growth potential. About the Job: This key member of the PR team supports effective external communications in support of Northwestern Mutual’s field offices and advisors, thereby helping them achieve their business goals and objectives.

Requirements

  • At least 2-3 years of dynamic experience in professional communication, public relations, organizational communications, marketing, training, or related communication field.
  • Bachelor’s degree in communication, journalism, public relations, or social sciences.
  • Proactive professional who can build rapport with business partners and colleagues, provide counsel, and develop productive working relationships at all levels.
  • Curiosity and versatility to learn about and work with a variety of business areas and topics.
  • Strong presentation, writing, and analytical skills.
  • Excellent people skills with the ability to manage relationships and communicate effectively by phone, email, and in person.
  • Firm understanding of the news cycle, the news media landscape, and what makes a story newsworthy.
  • Ability to solve problems on behalf of PR clients.
  • Solid experience using digital and social media and experience in content creation.
  • Strong understanding of PR metrics and analysis.

Responsibilities

  • Creates and executes communication strategies and tactics to elevate the reputation and business opportunities of Northwestern Mutual and its financial advisors and offices.
  • Builds external understanding and support of Northwestern Mutual through proactive media outreach with local, regional, trade and national outlets.
  • Cultivates meaningful relationships with media and advisors, helping to ensure successful outcomes over time.
  • Creates and distributes compelling media materials, including messaging documents, pitches, news releases, and media alerts.
  • Develops and deploys thought-provoking multimedia thought leadership content for use on social media, websites and newsletters.
  • Serves in a client-facing role and responds in a timely and effective manner to inquiries and needs from Northwestern Mutual advisors and their teams.
  • Manages inbound inquiries to the Northwestern Mutual general media line, and reports on media activity to leadership.
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