The Field Merchandising Director oversees and supports strategic decisions from the National and Regional level, as well as local. This role involves overseeing operational aspects of merchandise execution and expanding brand presence in each market by developing an annual marketing plan, utilizing local opportunities for billboards, radio, and other media. The director improves results of under-performing assets by developing imaginative and complex methods, procedures, products, systems, and/or innovative programs. They analyze financial results, recommend promotions and category changes to meet/exceed established goals, and ensure alignment with the National and Regional Merchandising functions. The position also requires anticipating and reacting to competitive activity within each market, ensuring implementation of marketing/merchandising plans, and maximizing profit opportunities by visiting local markets to identify and implement best practices throughout the Business Unit. The director achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions. Additionally, they maintain staff by recruiting, selecting, orienting, training, coaching, counseling, and disciplining employees, while also contributing to team efforts by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.
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Job Type
Full-time
Career Level
Senior
Industry
Food and Beverage Retailers
Education Level
Bachelor's degree