About the position
We're looking for a Field Marketing Team Lead based in the Denver, CO region who can showcase the integrity and versatility of our products in various settings, foster warm relationships with anyone, and graciously represent our Siete familia in Denver, Phoenix, SoCal and beyond! You will contribute to Field Marketing goals by distributing forecasted sample product at in-person Field Marketing activations primarily in Denver, Phoenix, SoCal, and other cities as needed; ensure best-in-class execution. You will serve as the primary point of contact to a team of brand ambassadors, assisting with scheduling, reporting, and communication as needed. Additionally, you will assist in the research, coordination, and execution of Field Marketing events, acquire and maintain a deep-rooted understanding of our focus markets and the surrounding areas, and create post-activation recaps to track event success and align on key learnings.
Responsibilities
- Contribute to Field Marketing goals by distributing forecasted sample product at in-person Field Marketing activations primarily in Denver, Phoenix, SoCal, and other cities as needed; ensure best-in-class execution.
- Serve as the primary point of contact to a team of brand ambassadors, assisting with scheduling, reporting, and communication as needed.
- Assist in the research, coordination, and execution of Field Marketing events.
- Acquire and maintain a deep-rooted understanding of our focus markets and the surrounding areas.
- Create post-activation recaps to track event success and align on key learnings.
- Communicate findings with the Field Marketing Manager and broader Marketing leadership and team as requested.
- Build and maintain relationships with community partners, influencers, and local organizations to enhance brand awareness and reputation.
- Manage product, swag, and booth inventory from a storage unit and work with the operations team and Field Marketing manager to coordinate deliveries.
- Work cross-collaboratively with the rest of the Brand Experience team to support broader team initiatives and event execution.
- Travel up to 50% of the time, with availability to work a flexible schedule which can include evenings, weekends, and some holidays.
Requirements
- 2+ years relevant experience in events, promotions, media, consumer products marketing required.
- Previous experience within the CPG industry is preferred.
- Deep rooted understanding of the Denver market and the surrounding area preferred.
- Existing network of relevant contacts is a plus.
