Field Marketing Team Lead, Events - HR Solutions

Mitratech

About The Position

At Mitratech, we are a team of technocrats focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available. For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries. As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work! Position Summary The Field Marketing Team Lead, Events is responsible for owning the execution and program development of Mitratech’s Field + Sales events and virtual roundtable initiatives. This role serves as the primary owner of these channels, translating Director-defined strategy into high-impact, repeatable programs that drive engagement and pipeline. This includes leading Sales-driven experiences such as sporting suites, executive dinners, and VIP events, as well as building and scaling a virtual roundtable program for HR leaders. The Team Lead will bring proven experience running these programs at other organizations and will establish the playbooks, processes, and best practices needed to execute them effectively at Mitratech. While this role owns programs from concept through execution and optimization, overall field marketing and campaign strategy—including program selection, target segments, and investment priorities—remains with the Director of Demand Generation. This role focuses on how programs are executed, ensuring they are scalable, high-quality, and aligned to business goals. In addition, the Team Lead provides day-to-day guidance and execution support to junior team members, helping elevate team performance without requiring direct people management.

Requirements

5 - 7 years of experience in B2B field marketing, event marketing, or demand generation
Proven experience owning and executing field events or executive programs end-to-end
Experience building or scaling event programs or roundtables from scratch
Demonstrated ability to create playbooks, processes, and repeatable program models
Strong understanding of Sales-aligned event strategies, including account targeting and relationship building
Strong project management and organizational skills with the ability to manage multiple programs simultaneously
Detail-oriented with a focus on execution quality and consistency
Experience with Salesforce, HubSpot (or similar platforms), and event tools (e.g., Goldcast)
Strong communication and cross-functional collaboration skills
Proactive, solution-oriented mindset with strong ownership and accountability

Nice To Haves

Experience supporting or mentoring junior team members preferred

Responsibilities

Own Field + Sales events and virtual roundtables from planning through execution and optimization, aligned to Director-defined strategy
Translate high-level campaign priorities into program plans, formats, and execution approaches
Design program structure and attendee experience, including flow, engagement tactics, and follow-up approach
Make execution-level decisions to ensure programs are effective, scalable, and aligned to objectives
Own the execution of Sales-driven field events, including sporting suites, executive dinners, VIP experiences, and regional activations
Partner closely with Sales to align on target accounts, attendee strategy, and pipeline goals
Manage all logistics, vendor coordination, and on-site execution to deliver high-quality, white-glove experiences
Ensure strong pre-event engagement and post-event follow-up in coordination with Sales and Marketing
Continuously refine event formats and approaches to improve engagement and outcomes
Build and scale a virtual roundtable program for HR leaders as a core demand generation motion
Partner with Demand Gen and Product Marketing to align topics and audiences to campaign priorities
Own execution, including speaker coordination, invitations, facilitation support, and follow-up
Establish a repeatable model and cadence to scale the program effectively
Build and document execution playbooks for: Sales-led events (suites, dinners, VIP experiences) Virtual roundtables
Define best practices for logistics, audience engagement, and follow-up workflows
Create templates, timelines, and processes to ensure consistency and scalability
Continuously optimize programs based on performance data and feedback
Provide day-to-day guidance and support to Field Marketing team members, including prioritization and execution oversight
Act as a primary resource for junior team members (e.g., Marianna), helping remove blockers and ensure progress
Review work for quality, consistency, and alignment before launch
Support onboarding and ramping of new team members on processes and best practices
Foster a collaborative, accountable, and execution-focused team environment
Support alignment with Sales on event execution, attendee targeting, and follow-up coordination
Ensure effective communication between Sales and Marketing to maximize program impact
Help operationalize Sales requests within established program frameworks
Track execution metrics and support reporting using Salesforce, HubSpot, and event platforms
Identify execution-level improvements to enhance efficiency and program outcomes
Maintain documentation of processes and workflows to improve repeatability
Ensure strong project management across multiple concurrent programs
Partner closely with the Director of Demand Generation to ensure all programs align with overall field marketing strategy, campaign priorities, and target segments
Execute against defined strategic direction rather than independently setting field marketing or campaign strategy
Provide input and recommendations based on program performance and prior experience, while deferring final strategic decisions to the Director