Field Marketing Strategist

Grifols • Detroit, MI

147d • $67,000 - $100,000 • Remote

About The Position

Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions. This is a remote position with the possibility of periodic office visits based on business needs. Are you a dynamic marketer with a passion for connecting with local communities and driving engagement? We're looking for a Field Marketing strategist to develop and execute strategies that enhance donor engagement and optimize in-center experiences. This role requires a strategic thinker with strong analytical and communication skills to translate local insights into impactful marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 4+ years of previous experience in field marketing, event management, or local activations
• Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus

Nice To Haves

• Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies
• Advanced degrees or certifications in relevant areas
• Professional experience in the pharmaceutical or related industry
• Experience in engaging and managing third-party providers

Responsibilities

• Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience
• Align activation strategies with center-specific needs
• Track center's performance and oversee marketing impact at center level
• Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
• Develop initiatives aligned with local insights to achieve goals
• Work closely with center managers to understand local needs and tailor marketing efforts
• Ensure brand consistency across all in-center marketing materials and activities
• Support in-center marketing activities
• Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation
• Identify and bring support and guidance to define local alliances (prospecting and negotiation)
• Manage relationships with local businesses
• Activate and validate contingency/special plans on demand
• Work closely with operations to support centers effectively
• Field Marketing Strategist will oversee a portfolio of 21 to 37 centers
• Travel up to 50% of the time, with a minimum of 4-8 center visits per month

Benefits

• Medical, Dental, Vision
• PTO
• 9 paid Holidays per year
• Up to 5% 401(K) match
• Tuition reimbursement
• First year PTO accrual of 120 hours per year, increasing to 160 hours after 365 days of employment
• For California: first year PTO accrual of 72 hours per year, increasing to 112 hours after 365 days of employment
• Eligible to participate in 5% of the company bonus pool

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree