Field Marketing Specialist

Heidi • San Francisco, CA

20d • Onsite

About The Position

This is a field-first, high-impact marketing role. You’ll be the architect of how clinicians and health leaders experience Heidi across the US - through events, campaigns, sponsorships, partnerships, and content. Working closely with the US marketing and sales team, you’ll design and deliver moments that not only cut through the noise, but that healthcare providers love to be part of.

Requirements

• Proven marketing experience in a regional or field role.
• Hands-on experience running events and conferences.
• Exposure to marketing and sales tech (HubSpot, Linear, Notion, Slack).
• Creativity in campaign design and execution - able to help Heidi punch above its weight.
• Excellent content creation skills with a strong eye for design and instinct for compelling narratives.
• Detail orientation with flawless follow-through.
• Energy and appetite for a high-intensity, in-person environment (we are 4–5 days a week in office or on-site with clinicians).

Responsibilities

• Support Heidi’s US events end-to-end from large to small events for clinicians to successfully engage with Heidi directly
• Execute sponsorship programs that turn conferences into high-quality lead engines, from booking through to lead capture and follow-up.
• Oversee brand campaigns that build local awareness, often targeted by geography or clinical specialty.
• Partner with US integration and channel partners to activate their Heidi customer base through launches, webinars and campaigns.
• Produce compelling sales content - brochures, decks, flyers, digital assets—that equip the team to win enterprise deals.
• Manage US-specific website and marketing assets, including compliance information and thought leadership.
• Build and maintain a rich pipeline of customer stories, both written and video, that showcase Heidi’s impact.
• Support enterprise account outreach with targeted marketing initiatives.
• Drive rigour in lead capture and lead aging processes across the US GTM team.

Benefits

• Healthcare, Dental, Vision benefit options
• 401k with 3% match
• Personal development budget of $500 per annum
• Learn from some of the best engineers and creatives, joining a diverse team
• Become an owner, with shares (equity) in the company, if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of the leading healthtech startups
• The opportunity to fast track your startup career!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees