Field Marketing Specialist

Jack's Family Restaurants•Birmingham, AL

4d•$42,000 - $47,000

About The Position

Job Summary: The Field Marketing Specialist plans and executes local store plans developed to help stores promote brand awareness, sales, and community involvement. Works very closely with store General Managers, Area Supervisors and Regional Directors to ensure the flawless execution of local store events and sponsorships. Identifies store and community sales growth initiatives.

Requirements

2-3 Years’ Experience in Marketing, Advertising, Event / Management or Public Relations
Self-starter who is highly motivated, possesses entrepreneurial spirit, and take ownership in his / her job
Work cross functionally and mobilize required resources without authority
Ability to Communicate professionally and effectively, both internally/ externally
Strong written and verbal communication skills
Excellent prioritization and project management skills with emphasis meeting deadlines
Computer skills including the ability to use Microsoft Office: (Word, Excel, Outlook, Access, PowerPoint) Photoshop, In Design and Illustrator are a plus
40-50% Regional Travel Required including nights and weekends
Bachelor degree in Marketing (preferred), Public Relations or Communications
40-50% travel required

Nice To Haves

2+ Years multi-unit Quick Service or Fast Casual Restaurant experience highly preferred
Understanding of retail and/or restaurant industries, including industry trends, business constraints and drivers

Responsibilities

Management of Local Store Marketing events to include developing, planning, coordinating logistics, staffing, budget, activation, and utilization of corporate assets when appropriate.
Support and maintain “marketing culture” in local restaurants through support and education for restaurant managers and their teams, relationship building with Operations teams, and execution of assigned local store marketing activities.
Implement and train Local Store Marketing tactics that provide marketing support for target or focus stores. This includes but not limited to: working with Area and General Managers on improving their community involvement, attending Manager Meetings to provide insight on current and upcoming marketing initiatives, identify and seek opportunities that maximize brand awareness and conduct clear and concise communication.
Collaborates with Field Marketing counterparts to plan and execute various events, projects, etc. when necessary
Maintains website content as it pertains to events, new store openings, and community news (upload event photos, etc.)
Responds to all Local Store Marketing and general comments, requests and complaints that are generated through the “Jack’s Listens” portal.
Maintenance of promotional items, inventory and organization of warehouse and office supplies as needed.
Facilitates all local store marketing fulfillments from Regional Directors, Brand Manager, and Chief Marketing Officer. This includes, but is not limited to: sponsorship requests, food and general donation requests, premiums allocation, and in-house design and fulfillment of marketing materials as needed.
Project Management as directed.
Grand Openings and Other Key Store Events- Development of plans with cross-functional teams consisting of store operations, creative services, development and agency partners, coordination, delivery and execution of all grand opening promotional items, POP, menu boards and DOT signage.
Corporate sponsorships -logistics, fulfillment of activations, and working the events associated with the sponsorship.
Delivery- -Work with delivery partner(s) to set up store accounts, order hardware -Manage installation coordination and schedule with all relative departments -Develop and execute a strategy for any unanticipated problems or challenges that arise throughout the field marketing effort.