Field Marketing Specialist
About The Position
At Strategy Software, Field Marketing is at the center of how we create demand, accelerate deals, deepen customer relationships, and drive pipeline across key regions and industries. As a Field Marketing Strategist, you will help design and execute high-impact programs, from workshops and executive roundtables to large tradeshow, partner activations, and vertical campaigns, that directly support pipeline creation and sales success. This role partners closely with Sales, Business Development, Product Marketing, Partners, and the broader GTM team to ensure our field activities are aligned to territory needs and account priorities. The ideal candidate is organized, analytical, creative, and excited to help build the future of field marketing at Strategy.
Requirements
- 1-2 years of experience in field marketing, events, demand generation, or B2B marketing roles
- Experience partnering closely with Sales or supporting territory-based marketing
- Understanding of B2B funnels, lifecycle stages, and event-to-pipeline motion
- Familiarity with Salesforce, Marketo, and project management tools (Wrike a plus)
- Strong proficiency in Excel/Sheets for managing lists, budgets, and pipeline reporting
- Ability to juggle multiple programs across regions with strong attention to detail
- Comfortable interpreting pipeline, funnel, and attribution metrics to help shape program decisions
- Strong communicator who can clearly articulate program goals, expectations, and results to GTM stakeholders
- Ability to translate product and value messaging into compelling field experiences
- Highly organized, resourceful, and solution-oriented
- Positive, collaborative, and able to work cross-functionally with Sales, Product, and Partners
- Curious about AI, analytics, data architectures, and how customers adopt modern BI
- Excited to help build a best-in-class Field Marketing function as Strategy grows
- Willingness to travel (40% or more) for events, partner programs, and regional activations
- Interest in enterprise technology is a strong plus
Responsibilities
- Support quarterly pipeline goals across assigned regions or verticals, helping drive predictable opportunity creation
- Ensure event MQLs and partner-sourced engagements are properly captured, routed, and tracked in Salesforce
- Monitor sales follow-up and conversion activity to improve lead-to-opportunity outcomes and accelerate velocity
- Help develop and execute multi-touch field programs including workshops, executive roundtables, tradeshows, partner co-marketing events, and ABM initiatives
- Build detailed program briefs, timelines, run-of-show guides, attendee insights, and wrap-up reports
- Coordinate cross-functional inputs from Sales, Product Marketing, Partners, and Demand Gen to ensure integrated program delivery
- Support experimentation and optimization frameworks to improve program effectiveness over time
- Work closely with AEs, BDRs, and regional leaders to align field programs to territory priorities and strategic accounts
- Provide pre-event enablement and post-event follow-up playbooks to help Sales drive next steps and pipeline
- Join regional sales syncs to stay aligned on account-level motions, whitespace opportunities, and in-quarter needs
- Maintain program trackers, timelines, attendee lists, and regional dashboards for visibility across Marketing & Sales
- Manage vendor coordination, invoicing, budget tracking, and partner sponsorship deliverables
- Measure program success using Strategy’s pipeline dashboards, attribution models, and campaign reporting frameworks
- Support continuous improvement of event processes, SLAs, and data hygiene
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
