Field Marketing Specialist

Avenue5 Residential•Portland, OR

14d•Hybrid

About The Position

Avenue5 is growing, and we are in search of a field marketing specialist to join our dynamic team of Fivers! About Us We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we: Listen to our associates, recognize them, and give them room to grow Invest in our associates to help them become the best version of themselves Approach every important decision with our associates in mind Celebrate our associates’ successes and encourage them to raise the bar even higher Summary of Responsibilities: The field marketing specialist is responsible for executing property-specific marketing plans and promoting and implementing marketing-supported products and services to help properties generate leads and leases and grow occupancy. This role ensures that marketing products and services are correctly implemented and utilized. The field marketing specialist is the liaison between properties and marketing management to resolve implementation issues and promote company guidelines and procedures.

Requirements

Bachelor’s degree in marketing, advertising, communications, public relations, journalism, English, or another related field is required
Two or three years of experience in direct real estate multi-family marketing within the property management industry
Two or three years of experience in marketing, agency experience preferred for this associate-level position
Proven track record of delivering projects and assignments at or beyond expectations, and timely
Broad understanding of effective marketing tactics and strategies in branding – print and digital realms
Knowledge of advertising options and when to consider each option for strategic communication efforts
Flexible and adaptable, with a strong ability to pivot quickly when the need arises
Able to manage numerous projects at the same time in fast-paced environment, while retaining accuracy and attention to detail
Intermediate to advanced level knowledge with Microsoft Office Suite including Outlook, Word, PowerPoint, and Excel
Intermediate knowledge of SEO/SEM
Strong organizational and analytical skills
Outgoing personality and comfortable engaging with others individually or in groups
Passionate about using technology to create efficiencies and generate ROI
Ability to work independently and prioritize effectively in a fast-paced environment
Excellent written and verbal communication skills
Excellent customer service and interpersonal skills with the ability to relate to others
Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team setting
Positive demeanor, voracious appetite to learn new things, and excellent professional judgment
Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses if assigned
Must have strong leadership ability including effective decision-making and the ability to multitask

Nice To Haves

Exceptional project management skills are preferred
Strong understanding of property management industry trends, issues, and emerging technology

Responsibilities

Partner with regional marketing managers to develop and implement strategic initiatives that generate optimum traffic and leasing performance for assigned properties
Travel to work with onsite teams to execute marketing tactics and strategies and identify opportunities for refinement and improvement
Provide guidance, support, and training to onsite teams and ensure that onsite marketing efforts are being managed and completed
Monitor project timelines and engage key stakeholders to ensure that projects are completed timely and according to quality standards
Serve as the marketing liaison between properties and property teams
Assist in researching new business opportunities and develop marketing material
Track KPI’s for specific marketing activities at assigned properties and make recommendations for marketing metric improvements
Manage project budgets for assigned properties
Create, coordinate, market and oversee property events and activities
Perform other duties as assigned