Field Marketing Specialist

HUB International • Milford, MA

2d

About The Position

At HUB International, we are a team of entrepreneurs. We believe in protecting and supporting the aspirations of individuals, families, and businesses. We help our clients evaluate their risks and develop solutions tailored to their needs. We believe in empowering our employees to learn, grow, and make a difference. Our structure enables our teams to maintain their own unique, regional culture while leveraging support and resources from our corporate centers of excellence. HUB is a global insurance and employee benefits broker, providing a boundaryless array of business insurance, employee benefits, risk services, personal insurance, retirement, and private wealth management products and services. With over $5 billion in revenue and almost 20,000 employees in 600 offices throughout North America, HUB has grown substantially, in part due to our industry leading success in mergers and acquisitions. POSITION SUMMARY Reporting to the East Region, Senior Field Marketing Manager, the Field Marketing Specialist will develop and execute lead generation and pipeline acceleration marketing programs for assigned markets. The Field Marketing Specialist will be responsible for helping us grow brand awareness, maintain our regional shared leads program to deliver high quality leads and support pipeline acceleration activities to further generate revenue. The ideal candidate will have excellent organizational skills, be results-driven and have superior attention to detail, especially with analytics. Being a part of the Marketing Center of Excellence, this is a great position to learn and grow with the company, requiring a unique combination of micro and macro planning

Requirements

• Bachelor’s degree in Marketing, Communications, or related area
• Minimum of 4+ years of experience in a corporate or agency environment with involvement in executing marketing strategies
• Solid understanding of demand generation program creation, execution, measurement, analysis and reporting
• Strong understanding and demonstrated proficiency on leveraging CRM and marketing automation tools (Microsoft CRM preferred)
• Highly organized with the ability to juggle competing demands, priorities, and resources
• Self-motivated “go-getter”, strong-willed, with a positive attitude who thrives in a fast-paced environment and can react to changing priorities
• Strong attention to detail and keen focus on quality

Responsibilities

• Coordinate with manager on executing marketing initiatives in assigned region marketing plans
• Support managing strategy logistics in marketing events (virtually & in-person) in assigned regions including event schedules, promotion, follow-up campaign and tracking performance to drive growth
• Manage logistics in lead generation campaigns (trade shows, sponsorships and speaking engagements, etc.) in assigned regions from start to finish including research (testing and optimizing), booking/contacts, coordinating day-of logistics with local offices, follow-up campaign and tracking performance to drive growth
• Manage advertising campaigns (digital and print) in assigned regions including research (testing and optimizing), booking/contacts, content creation, working with the design team and tracking performance to drive growth
• Support lead nurture and lead re-engagement programs and work with sales on opportunities with a lead qualification process
• Keep a pulse on new and creative opportunities to drive lead generation in assigned territories
• Provide support for all other members of the field marketing team and their duties as needed
• Provide proactive consultative services to the team (internal & external) that are within project scope to drive towards a marketing center of excellence and shared goals

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees