Field Marketing Specialist
About The Position
You may know us as a company with great food…You may also know us from ‘Fortune’s 100 Best Companies to Work For’ list… since 2014! What you may not know is, we are a company committed to building strong local connections and driving guest engagement through strategic marketing initiatives. As a Field Marketing Specialist, you will be our on the ground road warrior - playing a key role with increasing restaurant foot traffic and strengthening community relationships. You will collaborate closely with regional teams to execute targeted marketing campaigns, optimize brand presence, and ensure alignment with North Italia’s overall objectives. This is an exciting opportunity for a creative and strategic professional who thrives in a fast-paced, hands-on environment. You’ll thrive in this position if you are: Travel Bug – You embrace the adventure of traveling to new locations for restaurant openings and local support, bringing energy to every destination while enjoying the challenge of becoming a subject matter expert Collaborative – You enjoy working with cross-functional teams, including marketing, operations, and external partners. Detail-Oriented – You have a keen eye for details and ensure that all activations and campaigns are executed flawlessly. Proactive & Self-Motivated – You take initiative and are comfortable working independently while keeping key stakeholders informed. Passionate About Brand Building – You understand the power of local marketing and how to create meaningful connections with communities.
Requirements
- 2+ years of experience in marketing, public relations, or restaurant management.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- A positive, hardworking team player that is passionate about food, wine, and hospitality.
- Strong communication, adaptability, and ability to work both independently and collaborate across teams. Strong project management skills with the ability to manage multiple projects at once
- Excellent organizational skills and attention-to-detail.
- Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
- Ability to travel up to 70% of the year. Schedule flexibility and a passion for travel and immersing yourself into new markets.
Nice To Haves
- Experience within the restaurant or hospitality industry.
- Someone with a pulse on marketing trends and the restaurant industry with a desire to continue to learn.
- Experience with project management software (e.g., Basecamp) is a plus.
Responsibilities
- Independently research, attend, communicate, and execute strategic local restaurant marketing activations, working closely with the Marketing Manager and Operations teams.
- Build and maintain positive relationships with local businesses, hotels, retail centers, residential communities, and corporate offices to expand marketing reach.
- Serve as a brand ambassador, ensuring a consistent and positive representation of North Italia in the community.
- Become a subject matter expert on select markets by researching and evaluating needs like building third-party partnerships for joint marketing initiatives and collaborations.
- Develop and execute charitable and community events/initiatives that enhance brand awareness and establish North Italia as the restaurant of choice in key markets.
- Work with PR agencies to support local media efforts, including live demo segments, press visits, and event promotions.
- Manage inventory of restaurant marketing collateral and provide recommendations on materials for select restaurants and regions.
- Communicate key local initiatives to stakeholders and build timelines to go live.
- Assist with administrative tasks, such as scheduling, note-taking, and event planning for the North Italia team.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
