Field Marketing Specialist - Plastic & Reconstructive Surgery

Evergen-posted 9 days ago

Full-time • Mid Level

Remote • West Lafayette, IN

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As a Field Marketing Specialist for our plastic surgery division, you will be responsible for contributing to the direction and overall success the business unit. You will collaborate with cross-functional teams, including product development, strategic marketing, sales, and customer support to contribute to the development and execution of marketing strategies tailored to meet the business’s needs. This position includes extensive time in the field.

KOL and Field Engagement
Identify, recruit, and nurture KOLs aligned with Evergen’s biomaterial portfolio.
Build long-term, trust-based relationships with high-influence surgeons to accelerate adoption and advocacy.
Attend OR cases with select KOLs to gather insights on technique, product performance, and unmet needs.
Facilitate peer-to-peer education, including dinner programs, cadaver labs, and podium opportunities.
Extract clinical insights from KOLs and translate them into actionable marketing assets and field tools.
Leverage KOL relationships to map influence networks and identify up-and-coming voices in the specialty.
Collateral Development:
Create targeted nurturing campaigns from beginning to end, including social media, landing pages, emails.
Create and manage marketing pieces, including copywriting and distribution across multiple channels.
Develop clear and consistent messaging for customers.
Work with agencies and outside vendors.
Marketing Strategy:
Understand and continue to develop a strong company and product brand.
Manage the company’s online reputation by monitoring online mentions and cultivating relationships.
Create consistent messaging for use across all channels and maintain company style guide.
Have a working knowledge of SEO, suggesting and making improvements and staying abreast of best practices.
Performance Monitoring and Optimization:
Understand Key Performance Indicators (KPIs) and track them at regular intervals, using the feedback to adjust marketing strategies in real time.
Use project management software to manage projects, control versions, and maintain the shared drive.
Manage workflows, project deadlines, and resources to ensure timelines and goals are met.
Cross-Functional Collaboration:
Collaborate with stakeholders to develop marketing pieces and get them approved.
Foster strong relationships with cross-functional teams, including product development, marketing, sales, and customer support.
Collaborate with sales teams to support customer engagement efforts.
Serve as a liaison between the sales team and the rest of the organization.
Understand how the sales team uses the CRM and help implement improvements based on feedback.
Represent the company at corporate trade shows.

Bachelor’s degree in life sciences, marketing, or a related field
3-8 years of relevant experience in product management, marketing, or a related field
At least 3 years of experience in the plastic and reconstructive surgery space
Ability to produce content and finished communication pieces in a high-volume, deadline-driven environment.
Ability to manage multiple projects with varying scope and urgent requests simultaneously.
Decision-making, interpersonal, presentation, and organizational skills
Knowledge of design fundamentals, including graphics, layout, and typography
Excellent written and verbal communication skills, including grammar, punctuation, and style to effectively communicate to both a lay and professional audience
Team player and can collaborate, motivate others, and coordinate efforts to ensure efficient and successful outcomes
Proficiency in Microsoft Office software, Outlook, Word, PowerPoint, and Excel

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Field Marketing Specialist - Plastic & Reconstructive Surgery

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