Field Marketing Specialist 2

Sodexo • Binghamton, NY

4d

About The Position

Are you a creative storyteller with a passion for strategy, branding, and student engagement? Sodexo's Campus Segment is seeking a dynamic Marketing Specialist to support University Dining at Binghamton University in Binghamton, NY. In this impactful role, you will lead the development and execution of the annual marketing plan and budget, drive strategic initiatives, and elevate the dining program's image across campus. You will blend creativity with data-driven insights to enhance communications, strengthen client relationships, and boost overall engagement, retention, and market growth.

Requirements

• Minimum of 3 years of marketing experience , preferably within Hospitality, Foodservice, or Education settings.
• Strong creative, strategic, analytical, and organizational skills.
• Proven ability to manage multiple projects in a fast-paced environment and meet tight deadlines.
• Excellent written and verbal communication skills.
• Experience designing and executing comprehensive annual marketing, communications, and PR plans.
• Demonstrated success managing multi-channel communication strategies.
• Experience developing and managing budgets.
• Strong presentation skills and comfort communicating with clients and stakeholders.
• Hands-on experience overseeing design and production of print and digital materials.
• Proven track record of driving improvements, influencing stakeholders, and managing change.
• Advanced analytical capabilities, including proficiency in Microsoft Excel and data-driven reporting.
• Minimum Education Requirement: Associate's degree or equivalent experience
• Minimum Functional Experience: 2 years

Responsibilities

• Develop, implement, and measure strategic marketing, communications, and PR programs that enhance the University Dining brand.
• Oversee marketing content and communications across all channels, including publications, digital media, and social platforms.
• Ensure consistent brand identity, messaging, and visual standards across all internal and external communications.
• Conduct market research with a strong emphasis on student engagement to identify trends and develop optimized strategies.
• Lead key initiatives such as meal plan sales campaigns, retail revenue growth, and special events.
• Manage the production, distribution, and quality of all dining-related marketing collateral, including print, social media, websites, and logo usage.
• Develop short- and long-term strategic marketing and communication plans, including annual budgets.
• Track performance against mission, goals, and financial targets.
• Implement evaluation and reporting systems to measure effectiveness and drive continuous improvement.
• Monitor workflows, systems, and processes to ensure efficient operation of marketing and communication functions.
• Serve as a strategic partner to University Dining leadership and internal teams.
• Coordinate key client-facing communications, including annual plans and semester business reviews.
• Participate in client meetings to align marketing programs with university goals, values, and expectations.

Benefits

• Compensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience.
• Salary offers are based on a candidate's specific criteria, like experience, skills, education, and training.
• Sodexo offers a comprehensive benefits package that may include:
• Medical, Dental, Vision Care and Wellness Programs
• 401(k) Plan with Matching Contributions
• Paid Time Off and Company Holidays
• Career Growth Opportunities and Tuition Reimbursement
• More extensive information is provided to new employees upon hire.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 5,001-10,000 employees