Field Marketing & Sales Specialist

iAnthus Capital • Gloucester, NJ

35d

About The Position

The Field Marketing & Sales Specialist supports brand presence, visibility, and sell-through across Pennsylvania and New Jersey. This role leads in-market activations, retail pop-ups, vendor days, product education sessions, and partnerships that bring the brand to life at the consumer level. Reporting to the Regional Marketing Manager, the Specialist ensures all field activation is compliant with state regulations, consistent with brand standards, and aligned with sales objectives. This is a highly visible, consumer-facing role requiring strong communication skills, professionalism, and an execution-first mindset.

Requirements

• 3–5 years of experience in field marketing, experiential marketing, or brand activation
• Experience in cannabis, CPG, alcohol, or lifestyle brands preferred
• Strong understanding of the Pennsylvania and New Jersey cannabis markets
• Proven ability to execute engaging events and retail activations
• Excellent communication and relationship-building skills
• Ability to thrive in a regulated, fast-paced environment
• Willingness to travel regularly across both states, including evenings and weekends
• Valid driver’s license and reliable transportation
• Must meet legal requirements to work in cannabis, including background check clearance

Responsibilities

• Lead planning and execution of brand activations, pop-ups, and vendor days
• Host engaging experiences and product education sessions at dispensaries and events
• Serve as a high-energy, knowledgeable representative of the brand
• Build and maintain positive relationships with retail partners to enhance visibility
• Align field marketing efforts with sales goals and account management needs
• Support new product launches with promotional strategies and consumer engagement
• Ensure consistent brand presentation across displays, signage, and digital screens
• Maintain regular presence across key accounts to support visibility and sell-through
• Ensure all field activities comply with Pennsylvania and New Jersey cannabis regulations
• Stay informed of all advertising and promotional restrictions
• Apply regulatory guidelines when planning and executing activations
• Recruit, train, and manage Brand Ambassadors or Field Representatives as needed
• Provide ongoing coaching to ensure brand consistency and compliance
• Develop and deliver training programs for dispensary teams and third-party partners
• Track, measure, and report ROI of events, activations, and training efforts
• Provide metrics, photos, insights, and recommendations to Sales & Marketing teams
• Submit weekly reports on store visits, visibility, and in-store conditions

Benefits

• 20 days of accrued Paid Time Off
• Ten Paid Holidays
• Paid Sick Leave
• Paid Parental Leave
• Medical, Dental, Vision, FSA, HSA, Transit Benefits, and 401(k)
• Employer-Paid Short-Term Disability and Life Insurance
• Wellness Program
• Employee Assistance Program for employees & family members
• Employee Discounts
• Opportunity to work in a fast-growing industry where your creativity and execution directly influence success

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed