Field Marketing Partner - Houston, TX

Whataburger•Houston, TX

About The Position

This position is responsible for executing Local Store Marketing (LSM) planning for assigned territory and developing, recommending, and implementing marketing and Brand strategies to increase sales in assigned territory. This role facilitates communication and delivers feedback to leadership to provide insight and input on key brand initiatives. Accountable for clearly developing the brand’s marketing plan for assigned territory including the marketing of new products and communicating plans’ advertising and public relations initiatives.

Requirements

Bachelor’s Degree or equivalent work experience required
Previous marketing experience preferred
Prior experience managing franchisee relationships, advertising, local store marketing, and sponsorship management preferred
2+ years’ experience, preferably in the Restaurant Industry
Ability to communicate well with the general public and experience in establishing and maintaining an effective working relationship with management, vendors, and co-workers
Ability to work in a team environment
Expected to work the necessary time to satisfactorily fulfill job responsibilities
Must be able to report to work timely and as required by operational/business needs
Must be able to work a full-time schedule and work outside of normal business hours when necessary
Must be able to travel occasionally both locally and long distances (including air travel), to worksites, meeting sites, and other locations
Must possess a valid driver’s license, submit to releasing a Motor Vehicle Record that adheres to the Whataburger standards and maintain current automobile liability at minimum levels in their state of residence

Responsibilities

Serves as a brand ambassador by identifying and executing brand opportunities around each unit within the assigned territory.
Identifies and executes event and sponsorship activation interaction; WOW and charitable efforts; and local business visits to build brand sales.
Collaborates with Restaurant Operations to discuss unit-level plan development and execution as well as sales goals and results.
Identifies and reports LSM tools needed such as advertisements, premiums, Point of Purchase (POP) and other materials.
Develops quarterly measurement reports of the marketing activities that capture LSM activity objectives, program timing, program results, and sales and transactions impact.
Conducts reporting on market or unit conditions that may affect the outdoor billboard program or other LSM programs.
Plans LSM for assigned territory. Ensures marketing activities and sales are in alignment with Corporate Brand strategic goals.
Research media opportunities (outdoor billboards, media-based sponsorships, etc.) and makes recommendations on engagement of such opportunities based on territory needs.
Research community events, develop relationships with community leaders, and recommend which events to sponsor and/or participate in to strengthen community relations and boost sales.
Reviews and recommends sponsorship proposals.
Negotiates with community event organizers for stores’ involvement in community events.
Plans, develops, recommends, and is accountable for the budget for stores’ involvement in community events.
Attends marketing events as a representative of Whataburger to further deepen and develop store’s connection to the community.
Primary Whataburger representative responsible for success of community partnership marketing event and makes recommendations on viability of future similar events for assigned territory.
Analyzes financial conditions (pre-post) and determines effectiveness of any marketing plans implemented, including justification of advertisement fund dollar expenditures/agency charges.
Negotiates contracts with and oversees the work of any third-party advertising or marketing vendors used in assigned territory.
Responsible for $100,000, plus annual budget, for assigned territory and fulfillment responsibilities.
Responsible for obtaining and/or negotiating with vendors for territory marketing needs.
Aligns local Operations Teams with the Marketing Calendar and initiatives through communication of plans, materials, and action items to support promotions.
Assumes additional responsibilities as assigned.

Benefits

Competitive Weekly Pay
Bonus Program with 250% Upside Potential
Performance for Pay Program – Eligibility to Receive a Pay Increase Once a Year, Based on Performance
Opportunities for Career Development and Growth
Healthcare and Life Insurance Benefits
Paid Time Off - 5 Weeks on Day 1!
Paid Corporate Holidays
Company Vehicle, Based on Position
401(k) Savings Plan with a Competitive Company Match
Paid Parental Leave – Subject to Eligibility Requirements
Short-Term Disability
Long-Term Disability
Scholarship Program - You and Your Dependents are Eligible!
Whataburger Family Foundation (Hardship Grant Assistance)
Discounted Meals For You and a Guest
Wireless Service Discounts
Computer & Software Discounts
Fitness / Gym Discounts
Awards and Recognition For All You Do
Retirement Celebration Program