Field Marketing Operations Manager

Informa Group . • Newton, MA

1d • Hybrid

About The Position

The Field Marketing Operations Manager plays a crucial role in bridging the gap between marketing strategy and execution, ensuring field marketing initiatives are effectively planned, promoted, and optimized across ICP.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• 3-5 years of experience in marketing operations or field marketing roles
• Proven track record in campaign management and marketing analytics
• Strong understanding of marketing automation platforms and CRM systems
• Familiarity with digital marketing best practices and measurement
• Orientation with event-based sales activation strategies and execution
• Excellent project management skills with ability to manage multiple initiatives simultaneously
• Data-driven mindset with experience in performance measurement and reporting
• Outstanding communication and interpersonal skills
• Experience working with distributed sales and marketing teams

Nice To Haves

• Experience with marketing automation platforms (Marketo, HubSpot, Eloqua)
• Knowledge of CRM systems (Salesforce, Microsoft Dynamics)
• Familiarity with project management methodologies
• Understanding of digital marketing channels and integration with field activities
• Proven success in event management and results tracking

Responsibilities

• Assist in managing logistics, planning, and execution of regional events, trade shows, and customer engagement activities
• Design pre-event, during-event, and post-event sales activation strategies to maximize ROI
• Coordinate event-specific messaging and materials that enable meaningful sales conversations
• Develop event follow-up processes and tracking to ensure timely engagement with qualified leads
• Implement measurement frameworks to track event-driven pipeline and revenue impact
• Own and drive innovation for all aspects of marketing campaign management to be aligned with overall marketing and sales objectives
• Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation.
• Oversee the implementation and optimization of marketing automation tools and CRM systems for field marketing activities
• Lead cross-functional initiatives by establishing KPIs and driving business results. This includes but is not limited to partnering with sales teams, product marketing, and regional marketing managers to align field activities with business goals
• Mentor and support team members on field marketing best practices, account-based marketing, and sales alignment
• Generate regular reports on marketing activities, providing insights and recommendations to senior management.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees