Field Marketing Officer, Denver Field Office

McDonald's Corporation•Chicago, IL

About The Position

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. Role SummaryThis role serves as the marketing functional leader within the assigned field office leadership team. Responsible for development of cohesive marketing plans that drive the national agenda, enhance our world class brand, optimize the customer experience locally and boost sales in a highly complex / medium complex market add description here.

Requirements

BA / BS in Marketing, Business Administration or related field.
Minimum of 8-10+ years marketing or advertising agency experience; generalist experience across a variety of functions (creative, media, digital, brand, etc.)
Significant leadership experience
Experience working in a franchise or quick-service restaurant environment
Proven track record of successfully developing and executing strategic marketing plans, initiatives and campaigns

Nice To Haves

MBA preferred

Responsibilities

Serve as a strategic thought partner and trusted advisor for marketing related strategies as a critical member of the Field Office leadership team to drive business performance
Build cohesive national / local marketing strategies and plans that drive the national agenda, enhance our world class brand and optimize the customer experience locally; rooted in data and insights
Execute the national US marketing strategy in local markets; including generating stakeholder alignment with Field leadership, local agencies and operators as required
Hold national and local stakeholders accountable for execution on plans; evaluation of effectiveness and course corrections as required
Strategic leadership of local agency day-to-day performance and execution
Enhance our world class brand and optimize the customer experience locally
Represent the field marketing perspective on national marketing strategy meetings and decision-making processes
Monitor dynamics of multi-cultural markets at a local level Click to add description here.