Field Marketing Manager - Mt. Vernon/Anderson Region

Mercury Management LLC•Anderson, IN

About The Position

The Field Marketing Manager will be responsible for developing and executing localized marketing strategies to enhance brand presence and drive customer engagement in specific regions. Own Your Territory: Develop and execute a localized marketing plan for your assigned communities. You’ll adapt corporate strategy to fit what your region actually needs. Bring Campaigns to Life: Plan and execute field events, sponsorships, promotions, and grassroots initiatives that generate awareness and drive customer interest. Know Your Market: Stay informed on competitors, community dynamics, and customer feedback. Use what you learn to help shape smarter marketing decisions. Be the Connector: Partner closely with Sales, Product, Construction, and Corporate Marketing to ensure messaging, timing, and execution are aligned. Track What Works: Monitor lead activity, event engagement, and campaign performance. Make recommendations to improve results and maximize impact. Build Community Relationships: Develop partnerships with local businesses, chambers, HOAs, schools, and community organizations. You’ll represent the brand and create long-term goodwill. Support Localized Marketing Content: Collaborate with Marketing to adapt brochures, presentations, signage, and social content to fit your market. Why Join Mercury Broadband? We’re expanding high-speed fiber internet into new communities, and we’re looking for someone who’s ready to help build awareness and excitement locally. As a Field Marketing Manager, you’ll be the face of our brand in your assigned markets: responsible for driving interest, growing our waitlist, and building strong community relationships before service launches. This role connects company strategy with real community engagement. You’ll take our marketing plans and make them meaningful at the local level, partnering with HOAs, businesses, chambers, and neighborhood groups to create visibility and momentum. Your primary focus will be generating demand. That means creating opportunities to connect with residents, supporting local events and partnerships, and encouraging people to join our service waitlist. You’ll work closely with Sales and Corporate Marketing to ensure each market launch is positioned for strong early adoption. You won’t just assist with campaigns, you’ll have ownership of your territory and clear goals tied to awareness, engagement, and sign-ups. This role requires confidence, organization, and the ability to adapt as priorities shift. You should be comfortable starting conversations, representing the brand professionally, and taking initiative when opportunities arise. You don’t need a decade of marketing experience, but you should be motivated, coachable, and ready to grow. In return, you’ll gain hands-on experience in marketing execution, community engagement, lead generation strategy, and cross-functional collaboration, with direct visibility into the impact of your work. If you’re looking for a role where you can be visible, build relationships, and help launch something meaningful in a local community, we’d love to connect.

Requirements

1–3 years of experience in marketing, events, sales, or customer-facing roles
Comfortable speaking with individuals and groups
Strong organization and follow-through
Ability to manage multiple projects in a fast-moving environment
Willingness to work occasional evenings/weekends for events
Ability to travel regionally in a company vehicle
Valid driver’s license

Responsibilities

Strategic Planning: Develop and implement regional marketing strategies that align with overall company objectives and target audience needs.
Campaign Execution: Plan, coordinate, and execute field marketing campaigns, events, and promotions to generate leads and drive sales.
Market Research: Conduct market analysis to identify opportunities, competitive landscape, and customer preferences, ensuring marketing strategies are data driven.
Collaboration: Work closely with sales, product, and corporate marketing teams to ensure alignment of messaging, goals, and initiatives.
Performance Tracking: Monitor and report on the effectiveness of marketing initiatives, analyzing metrics and making recommendations for improvement.
Local Partnerships: Build and maintain relationships with local businesses, community organizations, and influencers to enhance brand presence and drive community engagement.
Content Creation: Collaborate with the marketing team to develop localized marketing materials, including brochures, presentations, and social media content.
Training and Support: Provide training and support to local sales teams on marketing initiatives and best practices.
Sales: Assist with sales efforts as needed, including direct selling and product demonstrations