Field Marketing Manager, Partners

Anthropic•San Francisco, NY

10d•Hybrid

About The Position

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role We are looking for a high-energy, results-driven Field Marketing Manager to own and scale our partner marketing events strategy across North America. In this role, you will be the driving force behind co-marketed events with strategic partners, building joint pipelines and accelerating revenue through in-person and virtual experiences. This is a role for a self-starter who thrives in a fast-paced environment, can operate independently with minimal oversight, and has a proven track record of partnering with channel, technology, and alliance partners to build and execute impactful field events. You will be responsible for the full event lifecycle — from strategy and partner alignment through execution and pipeline attribution.

Requirements

7+ years of field marketing, event marketing, or partner marketing experience in B2B tech (SaaS preferred)
Demonstrated experience building and executing co-marketing events with technology, channel, or alliance partners
Proven track record of driving pipeline through field events — you think in terms of pipeline, not just attendance
Highly self-directed and execution-oriented — you move fast, take ownership, and don’t wait to be told what to do
Strong project management skills with the ability to juggle multiple events and partners simultaneously
Experience working cross-functionally with sales, partnerships, and demand generation teams
Excellent communication skills — equally effective building relationships with external partners and internal stakeholders
Comfortable with event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)
Based in San Francisco or New York City with willingness to travel regionally (up to 30–40%)
We require at least a Bachelor's degree in a related field or equivalent experience.

Nice To Haves

Experience working with cloud/technology ecosystem partners (AWS, Azure, GCP, Snowflake, Databricks, etc.)
Familiarity with partner co-selling motions and channel marketing programs
Experience at a high-growth startup or scale-up where speed and resourcefulness are table stakes
ABM experience and comfort using intent data to drive targeted event strategies

Responsibilities

Partner Event Strategy & Execution Own the end-to-end strategy, planning, and execution of partner-driven field events (co-hosted dinners, roundtables, workshops, conferences, roadshows) across NAMER
Build and manage a regional partner events calendar in coordination with the partnerships and sales teams
Identify, recruit, and collaborate with strategic partners (technology, channel, SI, ISV) on co-marketing event opportunities that generate joint pipeline
Negotiate partner sponsorship commitments, co-funding arrangements, and event deliverables
Pipeline Generation & Accountability Drive measurable pipeline and revenue impact from every partner event — own pipeline targets tied to partner field marketing programs
Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and post-event follow-up
Partner with sales, BDR, and partnerships teams to build targeted invite lists and ensure strong attendance from high-value accounts
Track and report on event ROI, pipeline sourced/influenced, and partner engagement metrics
Cross-Functional Collaboration Serve as the primary marketing liaison to the partner marketing team, ensuring alignment on joint GTM priorities and co-marketing plans
Coordinate with demand generation, content, and brand teams to create compelling event collateral and partner-facing materials
Work closely with regional sales leadership to align events with territory plans and priority accounts
Operational Excellence Manage event budgets with a bias toward efficiency and measurable outcomes
Maintain event project plans, timelines, vendor relationships, and logistics with high attention to detail
Build scalable, repeatable playbooks for partner event programs that can be replicated across regions