Field Marketing Manager II - University of New Mexico

Aramark•Albuquerque, NM

About The Position

The Field Marketing Manager II is responsible for supporting Aramark’s clients with product innovation, merchandising and promotions.  This role serves as a liaison between Aramark’s Marketing team and client’s account locations, ensuring that client and consumers’ needs are met, while adhering to Aramark standards. Job Responsibilities Demonstrates understanding of the client contract particularly where service standards, meal plans and retail/catering pricing are concerned to ensure revenue growth is maximized for Aramark and our clients. Leads, trains and communicates marketing functions as they relate to operators’ duties. This includes all forms of communications, pricing standards, meal plan optimization, employee appearance, Service Excellence and engagement activities. Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis. Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs). Prepares and presents marketing content for client meetings, including quarterly and annual business reviews. Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing. Build Relationships with clients, organization department heads and subgroups/ community groups. Manage field marketing team including support staff and student interns. Supports the roll out of new products and programs within large, national accounts ensuring that the products and programs are meeting their needs and exceeding their expectations. Immerses themselves in client's culture, while being equally mindful of Aramark strategic objectives. Ensures implementation against merchandising standards established for client locations. Deploys marketing and consumer engagement programs throughout customer locations. Deploys consumer engagement tools such as crowdsourcing and insight gathering programs. Oversees and manages digital content and communications to include web, social media and newsletters. Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis. Personal development and team development are critical to make a positive impact for our employees and for our customers. To meet our commitments, job duties may change, or new ones may be assigned without formal notice.

Requirements

Requires at least 3 years of product, marketing and / or merchandising experience
Requires people management experience for at least 2-3 direct reports
Requires a bachelor’s degree or equivalent experience in business or marketing
A proven ability to increase sales and measure the impact/return on investment on implementation of programs
A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
Valid driver’s license and vehicle

Responsibilities

Demonstrates understanding of the client contract particularly where service standards, meal plans and retail/catering pricing are concerned to ensure revenue growth is maximized for Aramark and our clients.
Leads, trains and communicates marketing functions as they relate to operators’ duties. This includes all forms of communications, pricing standards, meal plan optimization, employee appearance, Service Excellence and engagement activities.
Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis.
Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction.
Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs).
Prepares and presents marketing content for client meetings, including quarterly and annual business reviews.
Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing.
Build Relationships with clients, organization department heads and subgroups/ community groups.
Manage field marketing team including support staff and student interns.
Supports the roll out of new products and programs within large, national accounts ensuring that the products and programs are meeting their needs and exceeding their expectations.
Immerses themselves in client's culture, while being equally mindful of Aramark strategic objectives.
Ensures implementation against merchandising standards established for client locations.
Deploys marketing and consumer engagement programs throughout customer locations.
Deploys consumer engagement tools such as crowdsourcing and insight gathering programs.
Oversees and manages digital content and communications to include web, social media and newsletters.
Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis.
Personal development and team development are critical to make a positive impact for our employees and for our customers. To meet our commitments, job duties may change, or new ones may be assigned without formal notice.