Field Marketing Lead
About The Position
Our Marketing team is growing and we are looking for a Field Marketing Lead who will be responsible for building and scaling the regional event and account-based marketing programs to drive significant pipeline and revenue across the Mid-Market and Enterprise segments. This leader owns the strategic partnership with the North American Sales leaders, managing a small team to flawlessly execute high-impact field campaigns and ensuring all marketing investment delivers measurable, data-backed ROI. Please note that this is a hybrid position of 3 days/week in our NYC office.
Requirements
- 6+ years of B2B SaaS experience as a senior field or event marketing leader,
- Leadership & Scope: Proven ability to manage or lead marketing efforts across diverse market segments (Mid-Market and Enterprise)
- Technical Proficiency: Required experience with key marketing and sales systems, specifically Salesforce.com, Hubspot, and other marketing automation tools
- Must be an outstanding communicator and self-starter who leverages data and industry insights to make strategic decisions
- Track record of success delivering pipeline and revenue outcomes
- Strong customer-facing and presentation skills with the ability to establish credibility with executives
Responsibilities
- Strategic Pipeline Ownership: Define and own the comprehensive regional field marketing strategy and event plan for North America
- Team Leadership & Development: Lead, mentor, and manage the regional Field Marketing team, fostering a culture of high performance, accountability, and excellence in data-driven decision-making
- Cross-Functional Alignment (Smarketing): Establish and maintain a critical partnership with the NAM Sales and leadership, ensuring tight alignment and collaboration to maximize event follow-up, territory coverage, and program ROI
- Omni-Channel Event Execution: Oversee the end-to-end planning, execution, and analysis of high-impact, integrated marketing programs, including major in-person, virtual events, and strategic sponsorships, ensuring a cohesive post-event prospect journey
- Performance and Budget Accountability: Proactively track, analyze, and report on marketing campaigns using tools like Salesforce and Hubspot, managing the regional budget to determine which initiatives perform most successfully and driving optimization
Benefits
- Opportunity to join a well-funded, proven company with big ambitions, competitive salary and benefit package, bonus potential, and eligibility to take part in the company equity incentive program
- Amazing company culture that values transparency and collaboration while never forgetting to have fun while we work!
- Monthly stipends for food, wellness, and commuter/remote work
- Fully dedicated learning and development team that provides opportunities for our employees to hone and gain new skills
- Award winning work environment - named a "Best Place to Work" by BuiltIn as well as "Great Place To Work" certified
- We foster diversity, inclusion, and belonging through our Employee Resource Groups in addition to providing access to resources and education to support our team, facilitate conversations, and encourage understanding
- A global work environment with employees in Tel Aviv, New York, Denver, London, Kiev, Sydney, São Paulo, and Tokyo
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Publishing Industries
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
