Field Marketing Director, Global Accounts

Smartsheet

2d•Remote

About The Position

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday. We are seeking a Field Marketing Director, Global Accounts to lead enterprise-focused field marketing strategy and execution for Smartsheet’s most significant global accounts. In close partnership with Sales leadership, this role is accountable for pipeline contribution, bespoke investment strategy, and operational rigor across a select portfolio of high-value accounts, with a strong emphasis on enterprise revenue growth. This is a role for an experienced leader who thrives in evolving environments and is excited to establish, scale, and mature account-based marketing capabilities. As a senior leader and strategic consultant, you will define what success looks like for Strategic Account Marketing and contribute to the operating model, programs, and execution frameworks required to deliver predictable pipeline impact across our most critical customers. You will balance global consistency with account-specific nuance, while serving as a senior voice for the strategic account motion in global planning and prioritization. This role reports to the Sr. Director, Field Marketing and can be based in our Bellevue, WA office or remotely from anywhere in the US where Smartsheet is a registered employer.

Requirements

12+ years of B2B marketing experience, including senior roles supporting complex enterprise sales motions and Account-Based Marketing (ABM).
Proven Track Record: Demonstrated success driving pipeline creation, acceleration, and revenue impact (NRR) in multi-stakeholder buying environments.
Strategic Builder Mindset: Experience establishing and scaling field marketing programs and operating models from the ground up.
Data-Driven Mindset: Strong proficiency using Salesforce and Tableau to provide executive-level reporting and data-informed strategy.
Executive Presence: Exceptional cross-functional leadership skills and the ability to influence senior-level internal and external stakeholders.
Ability to Navigate Ambiguity: Comfortable managing competing priorities and evolving strategy while maintaining momentum and accountability.

Nice To Haves

B2B SaaS experience strongly preferred.

Responsibilities

Own Strategic Account Marketing Strategy: Align marketing investment to enterprise revenue targets, pipeline gaps, and long-term growth priorities for Smartsheet’s most critical global customers.
Drive High-Impact ABM: Achieve account and segment pipeline and engagement goals through sophisticated account-based marketing strategies and tactics tailored to a select portfolio of high-value accounts.
Orchestrate Bespoke Engagement: Design and execute ABM 1:1 and 1:few marketing motions, including high-touch executive programs, customized workshops, and networking tailored to specific segment needs based on intent, propensity, and readiness data
Establish FMM as a Strategic Partner: Serve as a strategic consultant to Global Account Directors, integrating marketing into annual account research and territory planning with shared ownership of GTM outcomes.
Deliver Event Excellence: Align with global customer marketing to create and deliver a regional customer event and campaign program that meets regional pipeline, awareness, and customer upsell objectives.
Drive Executive Alignment: Facilitate strategic connections between Smartsheet’s executive leadership and key decision-makers within your portfolio to foster long-term partnership and trust.
Master Buying Committee Orchestration: Use intent data and account insights to map complex buying committees, deploying targeted messaging for diverse stakeholders from IT to C-suite executives.
Maintain Operational Rigor: Own budget allocation and ROI accountability for your portfolio; establish regular performance inspection cadences with Sales to identify gaps and course-correct quickly.
Lead Through Change: Navigate evolving operating models and new processes, ensuring consistent execution while allowing flexibility for account-specific needs.
Represent the Field: Bring strategic account-level insights to global planning and cross-functional leadership reviews to influence broader global strategy.

Benefits

Medical/vision and dental coverage options for full-time employees
401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
Monthly stipend to support your work and productivity
Flexible Time Away Program, plus Sick Time Off
US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
US employees receive 12 paid holidays per year
Up to 24 weeks of Parental Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to Udemy online courses
Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
Teleworking options from any registered location in the U.S. (role specific)