Salt Lake City, UT Field Marketing & Community Partnerships

Layne's Chicken Fingers•Frisco, TX

About The Position

The Field Marketing & Community Partnerships position is responsible for building authentic, long-term relationships within the Salt Lake City community to drive brand awareness, trial, and local loyalty. This role is highly hands-on and outward facing, focused on partnerships with schools, places of worship, youth sports organizations, local businesses, and community groups. This is not a desk job — it’s a people-first role for someone who loves showing up, building connections, and making Layne’s a recognizable and trusted local brand.

Requirements

1–2 years of experience in field marketing, community marketing, brand activation, or local partnerships
Comfortable working evenings and weekends as needed for events and community functions
Highly organized, proactive, and self-motivated
Excellent interpersonal and communication skills

Nice To Haves

Strong existing ties or familiarity with the Salt Lake City community is a major plus

Responsibilities

Establish and maintain relationships with: Local schools (PTAs, teachers, administrators)
Youth sports leagues and teams
Churches, temples, mosques, and other places of worship
Local businesses and neighborhood organizations
Nonprofits and community groups
Identify partnership opportunities such as fundraisers, spirit nights, catering opportunities, sponsorships
Serve as the primary local brand ambassador for Layne’s in Salt Lake City
Build trust-based, long-term partnerships rather than one-off transactions
Maintain a local contact database and partnership pipeline
Follow up consistently to grow repeat engagement and referrals
Plan and execute grassroots marketing initiatives including:
School and youth sports fundraisers
Community nights and local give-backs
Grand openings, store celebrations, and pop-ups
Tabling, sampling, and local event participation
Coordinate with store teams to ensure seamless execution and strong in-store experience
Ensure Layne’s brand values, voice, and hospitality standards are reflected in all local interactions
Collect community feedback and insights to share with the broader marketing team
Support local social media and influencer efforts as needed