About the position
The Market Development Manager (MDM) will be responsible for developing and executing strategic market development initiatives for Axogen's OMF/H&N business. Through direct engagement with key opinion leaders (KOLs) and stakeholders in the most prominent and high potential Oral Maxillofacial and Head & Neck Academic Medical Centers, the MDM will be required to execute market development initiatives that help position Axogen as the Standard-of-Care for peripheral nerve repair in these markets. Through detailed understanding of the surgical procedure and customer needs the MDM will define our unique value proposition as well as establish and train Axogen field sales team on best practice sales processes while collaborating cross functionally to coordinate and execute market development initiatives that build brand and therapy awareness as well as belief in the Axogen nerve repair algorithm. With a strong emphasis on building and maintaining KOL relationships in assigned accounts and regions, the MDM will build advocacy and P2P influencers that drive awareness and adoption of the Axogen nerve repair algorithm in our focus accounts. Ultimately, through therapy awareness, education, and advocacy the MDM will aid in expanding Axogen's footprint and adoption in targeted OMF/H&N procedures.
Responsibilities
- Identify and develop strategic relationships with the most influential KOLs and execute impactful market development programs in the assigned strategic accounts to advance Axogen's nerve repair algorithm as standard of care within targeted facilities
- Collaborate with Prof Ed and sales team to provide nerve repair education and training opportunities for fellows and attendings in targeted centers
- Collaborate with downstream marketing to execute account based marketing programs and market development initiatives such as therapy awareness, educational dinner programs, journal clubs and other P2P engagements with the aim to establish a standardized approach to nerve repair in the target centers
- Identify KOLs for research collaboration, participation in advisory boards or KOLs with societal influence with the aim of developing advocacy for establishing Axogen nerve repair algorithm as a standard of care option
- Establish and share best practice sales process with sales organization and collaborate with sales team to accelerate customer activation, adoption and loyalty in target accounts
- Work with sales training to build appropriate education for all levels of the sales organization
- Create a surgeon feedback loop to provide visibility to outcomes and positive quality of life impact for their patients
- Ensure market development insights and intelligence are incorporated into upstream portfolio process and product launch plans
- Collaborate with HEOR team on health economic education and support to strategic accounts including budget impact analysis, coding and reimbursement
- Collaborate with the sales and marketing teams to ensure messaging to key accounts and stakeholders is consistent
Requirements
- Bachelor's degree, preferred Marketing or related field, MBA preferred
- 8+ years of sales, marketing or market development experience in H&N/ENT and/or OMF
- Established and strong KOL network in H&N
- New therapy/technology commercialization experience
- Market Development experience with demonstrated success in executing market development initiatives that drove KOL adoption and advocacy as well as market penetration
- Customer-facing experience with leading clinical experts, required
- Proficient in stakeholder management
- Proficient in reimbursement, coding and provider economics
- Proven track record of working cross-functionally within a commercial organization
Benefits
- Comprehensive, high-quality benefits package effective on date of hire
- Educational assistance available for all employees
- Matching 401(k) retirement plan
- Paid holidays, including floating holidays, to be used at your discretion
- Employee Stock Purchase Plan
- Referral incentive program
- Health, Dental, Vision
- Paid Time Off
- 9 Paid Holidays + 3 Floating Holidays
- Dependent Care Flexible Spending Accounts
- Medical Flexible Spending Accounts
- Tuition Reimbursement
- Paid Parental Leave
- Paid Caregiver Leave
- Basic Life Insurance
- Supplemental Life Insurance
- Disability Insurance
