About the position
The Field Executive is responsible for the delivery of retail sales and building relationships with retail store teams through the management and leadership of ELC store and counter staffs, freelancers and/or the education and coaching of point of sale teams. Their territories are comprised of multiple channels: Specialty-Multi, and Department Stores. They will create and maintain strategic partnerships with retailers and the execution of seasonal brand plans/promotional calendars as well as create local plans and specific events to drive enthusiasm and engagement with the customer. They will spend approximately 70% of their time on the sales floor interacting with Retail managers, store and brand-dedicated staff, and consumers to drive client acquisition, engagement, and conversion. They will capture consumer insights by observing shopping patterns and competitive activity and use insights to inform action plans. The Field Executive is responsible for supporting Counter Managers, conducting in-store training customized to the brand and retailer, and the education, coaching and development of the sales team. The Field Executive assesses the selling staff's ability to effectively incorporate the taught skills and techniques. They assess and manage performance and provide frequent feedback to ELC staffs, and they provide input to store managers related to 3rd party staff. They will drive client acquisition through outreach, client management, social influence, oversight of visual merchandising execution, and by building collaborative relationships with key stakeholders in the store and retail community. They will drive conversion through coaching of the selling staff, negotiating for additional space and resources to support promotional activities, creating, and overseeing event execution, and using insight to influence schedule optimization.
Responsibilities
- Develop strategic plan by brand and retailer leveraging marketing strategy to drive growth, gain share and exceed sales plan.
- Conduct regular, quality store visits and one-on-ones with focus on achievement of sales and productivity goals.
- Achieve sales plan for each door within territory through influencing team in driving sales and excellent customer service.
- Deliver effective sales coaching on product knowledge, service experiences, artistry, selling and leadership skills.
- Analyze and evaluate how the team is using training knowledge to drive sales.
- Create and maintain strategic partnerships that align with brand and retailer strategy to drive growth.
- Partner with retailers to develop and execute innovative in-store events.
Requirements
- 3 years' experience leading/managing retail/POS stores/counters/regions in luxury business preferably Beauty industry.
- Solid understanding of sales, product knowledge, events, operations, retail culture and cosmetic industry.
- Ability to coach and develop staff to achieve goals.
- Ability to see problems and develop action plans to get past them.
- Charismatic individual with strong negotiation and communication talents.
- Ability to work in a fast-paced collaborative environment with multi-unit management skills.
- Must have a valid driver's license to operate ELC Fleet vehicle.
Nice-to-haves
- Deep understanding of the retail market and current beauty trends.
- Enthusiastic mentor and strategic thinker.
Benefits
- Health insurance coverage
- Wellness and family support programs
- Life and disability insurance
- Retirement savings plans
- Paid leave programs
- Education-related programs
- Paid holidays and vacation time
