Field and Local Marketing Manager

Choice Hotels • North Bethesda, MD

219d • $112,803 - $125,000

About The Position

Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our Field & Local Marketing Manager in Field & Local Marketing Team within the Paid Media & Digital Marketing Team. The Paid Media & Marketing Team develops and executes full-funnel national media and marketing support for our family of brands. As a key member of our team, you will help support our segments, owners, and operators through structured best in class local marketing resources and programs to drive revenues and owner satisfaction. Are you a marketer who thrives on building strong relationships and enabling corporate and individual successes through revenue focused program development and optimization, campaign planning, and focused consultation? The most important characteristics the person must have to be successful in this role is franchise experience, local marketing knowledge, attention to detail, and strong relationship-building skills.

Requirements

• 5-8 years of marketing experience, preferably in hospitality, a franchised or multi-location organization.
• Prior experience in the hotel industry, specifically on property, is a plus, but not a requirement.
• Bachelor's degree in marketing, Advertising, or Communications.
• Master's degree in business is a plus, but not a requirement.
• Experience working with vendor management and marketing agency partners.
• Knowledge of digital and traditional media channels, execution, monitoring & measurement.
• Experience focusing on program(s) growth, monitoring, and measuring performance.
• Compassionate; demonstrates understanding of the franchisee perspective, while reinforcing brand integrity and strength.
• Self-starter with minimal need for day-to-day direction and an internal drive for results attitude.
• Capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
• Critical thinking and planning; ability to connect the dots holistically, anticipate what's needed, problem-solve, and work to achieve results.
• Ability to think outside of the box and innovate to achieve goals.
• Creative and business writing abilities, including editing and proofing.
• Public speaking, large and small groups.
• Organized with strong attention to detail.
• Proficiency in Microsoft Office Suite products to create professional documents, analyze data, and generate presentational reports.

Nice To Haves

• Experience in the hotel industry, specifically on property.
• Master's degree in business.

Responsibilities

• Develops, executes, and monitors Field Marketing media plans geared to optimizing incremental revenue for segment/participants.
• Builds, manages, grows, optimizes, and monitors Field Marketing programs, including growing both participation and performance.
• Offers a strategic consultative approach for local marketing performance to enhance individual or identified groups of hotels.
• Develop support plans and execute Ramp marketing initiatives for individual or identified groups of hotels across assigned segment.
• Build and establish strong, trusted partnerships with owners' associations and the broader Franchisee community.
• Manages, maintains, and enhances local marketing tools and resources to align with the segments.
• Develop, present, and launch marketing training to hotels, covering multiple areas of marketing and aligning with all hotel-facing education.
• Listens to and appropriately integrates owners' associations and franchisee feedback into Field & Local Marketing strategy.
• Responds to individual hotel inquiries pertaining to local marketing, guides local strategy, and educates on how national marketing efforts support our Franchisees.
• Is a brand steward; reinforces the visual identity, tone of voice, and all brand DNA components in all Field and localized marketing activities.
• Works with additional functional teams across Choice, including Finance, Billing, Franchise Performance, Legal, Revenue Management, Owner Portfolio, Brand, Openings, Ramp, all of Marketing, Loyalty & Communications, and more as scope requires.
• Other duties as assigned.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage.
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial benefits for retirement and health savings.
• Employee recognition programs.
• Discounts at Choice hotels worldwide.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Accommodation
• Education Level: Bachelor's degree