FI Channel Marketing Manager- Regional and Community Banks

About the position

Reporting to the head of Channel Marketing, the FI Channel Marketing Director will build rapport and work closely with our key alliance bank partners to help drive SMB & Enterprise merchant opportunities, leads, activations, and revenue growth within the channel. You will be responsible for marketing our suite of SMB merchant services products and value-added services through acquisition and retention campaigns alongside our top tier Regional and Community bank partners. You will align closely with our bank partners to implement joint marketing activity and identify new marketing opportunities that will drive awareness, sales, and growth. We are looking for an energetic, strategic, collaborative and data driven marketing leader to support this high growth area for the company. Also tasked with: Responsible for recommending and implementing marketing and strategic sales support to achieve the business goals for an assigned product for one or more divisions, product lines, or market segments. Works with management to develop and recommend strategies and goals for the marketing of assigned products, including market direction, pricing and cost planning. Manages the design and delivery of sales and marketing plans and presentations. Identifies and implements marketing strategies and programs in collaboration with sales and technical teams. Conducts industry studies, product and/or market research, and makes recommendations based on findings. Works with and provides marketing support to areas responsible for selling the assigned product(s). Ensures appropriate staff is familiar with the products and their applications. Assists in the development of promotional strategies to help meet marketing goals. May develop promotional literature. May assess product(s) to ensure competitiveness in the market. Identifies opportunities within the market for new products or enhancements to existing products.

Responsibilities

• Build rapport and work closely with key alliance bank partners.
• Drive SMB & Enterprise merchant opportunities, leads, activations, and revenue growth.
• Market SMB merchant services products and value-added services through acquisition and retention campaigns.
• Align with bank partners to implement joint marketing activity.
• Identify new marketing opportunities to drive awareness, sales, and growth.
• Recommend and implement marketing and strategic sales support.
• Develop and recommend strategies and goals for marketing assigned products.
• Manage the design and delivery of sales and marketing plans and presentations.
• Identify and implement marketing strategies and programs in collaboration with sales and technical teams.
• Conduct industry studies and product/market research.
• Provide marketing support to areas responsible for selling assigned products.
• Assist in the development of promotional strategies.
• Assess product competitiveness in the market.
• Identify opportunities for new products or enhancements.

Requirements

• Bachelor's degree, or equivalent work experience.
• Six to eight years of experience in marketing or related field.

Nice-to-haves

• Advanced knowledge of marketing and sales strategies.
• Excellent verbal and written communication skills.
• Considerable knowledge of advertising/promotion and new business development.
• Strong analytical and research skills.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law