FFS Marketing Lead

Farmers Insurance Careers

3d•Hybrid

About The Position

We are Farmers – where ambition meets opportunity. At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do. Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate. Connect with us on Instagram, LinkedIn and TikTok, and let’s build something incredible together! Workplace: Remote ( #LI-Remote ) Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.Job Summary This role will create, develop and execute marketing content for agent and client facing collateral, develop and execute digital marketing content for financial products on farmers.com and agent websites, and work with creative vendors and enterprise marketing to develop the image and voice of Farmers Financial Solutions. This role will help to grow the relationship with Farmers Financial Solutions and its agents, increase customer life time value, and drive engagement. This role will also be responsible for educating agents and employees about new sales or digital tools available to agents and consumers. This person will be responsible for managing high impact projects, including strategy, identification of tasks, dependencies, deadlines and costs, as well as on time execution. This role will collaborate across the enterprise to drive business objectives and lead high performing cross-functional teams.

Requirements

High school diploma or equivalent required.
Bachelor’s degree preferred in business, marketing, communications or related field, or equivalent combination of education and experience.
FINRA Series 6 or 7, 63 or 65/66, and 26 required within 90 days of hire.
Three years marketing/project management experience in financial services.
Expertise in MS Office, Salesforce, Otimizely, Articulate, Nitro, and other systems as added.

Responsibilities

Creation, development and execution of marketing content for agent and client facing collateral (Print and digital)
Launch and manage Farmers Financial Solutions products and services including all FFS product collateral, development of registered representatives and customer communications.
Develop prospecting, point-of-sale, educational materials, and agent support materials to support product launches and ongoing business intiatives.
Work with product providers and enterprise marketing, training, finance, compliance, legal and outside consultants to develop education materials and sales brochures for the agents internally and to use with their customers.
Manage high impact projects, including strategy, identification of tasks, dependencies, deadlines and costs, as well as on time execution.
This role will collaborate across the enterprise to drive business objectives and lead high performing cross-functional teams.
Work with FFS Communications and Marketing Manager, Corporate Communications, Corporate Creative Shop, University of Farmers, Agency News and Resources team and outside vendors to develop and manage marketing, education, and communications plans to support Farmers Financial Solutions and creative positioning with Farmers brand voice.
Work with Training to ensure appropriate agent understanding of products, processes, and compliance.
Performs other duties as assigned.