Federal Marketing Manager

Panasonic • Newark, NJ

293d • $110,000 - $135,000 • Hybrid

About The Position

The Federal Marketing Manager is responsible for developing and executing marketing plans for the Federal Government Sector (Defense & Civilian). This includes market research, brand/product management, advertising/sales promotion, tradeshow messaging, and content development. The role requires experience in marketing solutions-based products and a willingness to try new marketing tactics to achieve business goals that resonate with the federal buyer.

Requirements

• Bachelor's degree in Marketing, Business or related field required, MBA preferred.
• 5+ years integrated marketing experience.
• Former Federal Government employee or Department of Defense service member preferred.
• Government Marketing Management experience.
• Thorough knowledge of marketing concepts and best practices.
• Knowledge of Government Contracts, Bids, and Proposals is a plus.

Nice To Haves

• B2G Market Understanding.
• Creative thinking ability.
• Strategic Leadership.
• Detail-oriented with the ability to analyze and interpret data.
• Proficiency in Microsoft Office.
• Experience in writing compelling content that addresses the government buyer.

Responsibilities

• Develop and execute marketing plans to support the Government Sector Mobility business.
• Vertical Marketing lead for Mobility Government Sector business results.
• Coordinate with Government Sector sales teams on sales objectives and focus areas, marketing strategies to drive results and improve ROI of all marketing plans.
• Develop and execute messaging of Mobility solutions strategy for the Federal Government Sector Vertical.
• Coordinate Government Sector tradeshow and event activities.
• Oversee and evaluate market insights based on voice of customer and voice of sales.
• Monitor competitive products and marketing activities.
• Direct marketing surveys on current and new product concepts.
• Guide preparation of marketing activity reports and present to executive management.
• Collaborate with the sales team to develop targeted industry specific messages.
• Manage the Government Sector marketing operating budget.
• Coordinate and interface with primary agencies and digital team.

Benefits

• High Performance Culture
• A focus on Diversity, Equity and Inclusion
• Teamwork and Collaboration
• Rewards and Recognition
• Learning & Development Opportunities Across Multiple Business Units
• Competitive compensation packages
• Hybrid work model
• Comprehensive benefits
• Paid Parental Care Leave
• Educational Assistance
• Volunteer time off
• Total Well Being Program
• Employee referral Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree