External Communications Marketing Manager

Randstad USA • Atlanta, GA

28d

About The Position

As the Manager of External Communications and Thought Leadership, you will drive Randstad's external reputation and market positioning through a holistic strategy that integrates high-impact media relations, public relations, executive branding, and insight-driven thought leadership. This role is responsible for transforming our proprietary research and strategic partnerships into client-ready assets that deepen engagement, build brand authority, and fuel business growth.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 3 to 5 years progressive experience in corporate communications, public relations, media relations, or a related field. A proven track record of securing high-impact media coverage, developing executive platforms, and creating insight-driven thought leadership is required.
• Proficiency using Google mail, calendaring and shared drives
• Exceptional writing, editing, and storytelling skills, with the ability to translate complex data and concepts into compelling narratives for executive and external audiences.
• Strategic Acumen: Demonstrated ability to think strategically and develop and execute integrated communications plans that align with and drive business objectives.
• Collaboration: Proven ability to work effectively in a cross-functional, fast-paced environment while managing multiple priorities. Excellent interpersonal skills for advising senior executives and collaborating with marketing and sales teams.

Nice To Haves

• Strong media relations acumen and established relationships with business or HR trade journalists are a plus.

Responsibilities

• Strategic Planning & Leadership Advisory: Develop and execute a cohesive external communications strategy for North America, primarily the U.S. market that aligns with overarching business goals. Act as a key advisor to senior leadership on market positioning, reputation management, and strategic messaging for external stakeholders, including clients, media, and industry partners.
• Media & Public Relations Strategy: Develop and execute a proactive media relations strategy to secure positive press coverage in top-tier outlets across key North American markets. Manage PR campaigns, cultivate journalist relationships, and serve as a key point of contact for media inquiries.
• Executive Branding & Visibility: Craft compelling executive keynotes, panel scripts, and thought leadership presentations for C-level leaders to position them as trusted voices in the market. Support the executive social media strategy, particularly on LinkedIn, to enhance personal branding and amplify company messaging.
• Thought Leadership & Sponsorships: Lead the development of high-impact content such as white papers, e-books, and research studies that position Randstad as an industry authority. Maximize the ROI of industry partnerships and sponsorships by embedding content, securing speaking opportunities, and driving media amplification.
• Client & Industry Events: Develop engaging agendas and content for executive roundtables, client webinars, and industry conferences that spark meaningful conversations and showcase Randstad's expertise.
• Cross-Functional Collaboration: Partner closely with Sales, Field Marketing, and Digital Marketing teams to integrate thought leadership content into client touchpoints, demand generation, and account-based marketing (ABM) campaigns.

Benefits

• Randstad offers competitive pay and bonus structures.
• Based on eligibility, a successful candidate's total compensation may include a variable pay plan including bonus(es) and/or commission(s).
• Randstad, the largest global staffing leader, offers rich learning & professional development opportunities, a 401(k) plan, a stock purchase plan, an employee referral reward program, and comprehensive medical, dental, vision, disability and life insurance to uniquely fit your needs.
• Randstad also focuses on our employees' overall wellbeing with our award-winning wellness program, employee assistance program, a generous time off policy (including at least 18 paid days off in your first full year, 1 paid volunteer day, 9 paid holidays, and 5 sick days), paid parental leave, paid caregiver leave, a health and dependent care flexible spending account, Metlife home and auto insurance offerings, a Metlife legal plan offering, and offers discounts on everything from cell phone plans to car purchases.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Administrative and Support Services
• Number of Employees: 5,001-10,000 employees