Extension Program Coordinator (Marketing) - University of Illinois Extension

University of Illinois Urbana-Champaign, IL•Arthur, IL

30d

About The Position

WE TRANSFORM LIVES. Everything we do is designed to improve the quality of life of the people in the state of Illinois, across the nation, and around the world. We discover, develop, translate, and disseminate knowledge to address societal concerns and train the next generation of experts and leaders in a way that empowers them to expand the boundaries of science to higher levels of understanding and influence. Be a part of our story. Through learning partnerships that extend knowledge and change lives, University of Illinois Extension provides educational programs aimed at making life better, healthier, safer, and more profitable for individuals and their communities. Illinois Extension has operated continuously for more than 100 years connecting the citizens of Illinois to their land-grant university by providing educational programming around the state. University of Illinois Extension is based in the College of ACES and works with all colleges and units of the University of Illinois at Urbana-Champaign. Job Summary Works with aspects of marketing to develop strategic decisions to ensure Extension and 4-H brand images are recognizable to the public, are well represented online, and are consistent offline in print, radio, or television. Works collaboratively with Extension staff to develop targeted strategies, identify the programming needs of the unit, and then work collaboratively to address those needs.

Requirements

High school graduation or GED
Any one or any combination that equals four (4) years/ 48 months of responsible volunteer or professional work experience in coordinating educational and/or community programs or activities
Volunteer/work experience coordinating educational and/or community programs or activities
College coursework in any field of study
60 semester hours equals two (2) years (24 months)
90 semester hours equals three (3) years (36 months)
120 semester hours or more equals four (4) years (48 months)
Exceptional communication and interpersonal skills.
Excellent organizational abilities.
Ability to work effectively and collaboratively with others individually and in groups.
Working knowledge of marketing strategies and techniques.
Ability to operate computer systems.
Attention to detail and prioritize tasks.

Nice To Haves

Demonstrated experience and/or coursework in marketing, communications and/or event planning/coordination.

Responsibilities

Marketing and Promotion of Extension Activities
Under the leadership of the Unit County Director determines promotional methods, compiles information, and provides delivery of materials and reports to enhance the visibility of University of Illinois Extension.
Assists with the development of marketing plans and goals to recruit participants for Extension educational activities; develops advertising and publicity for the activities, which may include newsletters, fliers, displays, and web-based content.
Creates a photo file of pictures and videos from local activities/programs to utilize when creating marketing and program reports.
Training, Networking and Collaboration
Participates in program development as requested in all Extension program areas in collaboration with the County Director, Extension Educators, other staff and volunteers. This includes working with unit and statewide staff in the identification of needs and priority issues, and the development of program opportunities to address those needs.
Networks and/or collaborates with local advisory groups and community organizations to assess needs and develops educational activities to address those needs.
Facilitates program related meetings and workshops.
Assists with obtaining financial support (e.g. seeking sponsors and fundraising) for programs or activities. May also be required to collect and record registration fees.
Program Reporting
Disseminates educational information provided by Extension professionals to the public and to stakeholders; helping to coordinator the gathering of information needed to complete the annual impact report.
Assists in program evaluation and utilizes that data to improve ongoing programs, or to justify discontinuing programs.
Compiling the media list and contacts for use in marketing programs as well as for Federal Civil Rights Compliance.
Assist with the creation of annual report for the Unit, as well as presentations.
Submits all required activity and program reports.
Other
Complies with Affirmative Action/Equal Opportunity policies and guidelines in all aspects of University of Illinois Extension work.
Perform other related duties that are within this job category as assigned.
Participates in staff development and professional development opportunities as prescribed to maintain professional competence, pending funding. These will include local, regional, and state.