Exposition Center General Manager

Mall of America•East Rutherford, NJ

About The Position

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and G.I. Joe Laser Tag. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys R Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR. For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official. Key Objective(s): The General Manager for the American Dream Exposition Center is a leader responsible for overseeing all aspects of the center’s operations. This includes managing staff, event logistics, conventions, exhibitions, and maximizing LARGE-SCALE events. This position will be responsible for driving revenue, ensuring operational excellence, and delivering unforgettable guest experiences, while maintaining high standards for safety, service and profitability. This position is also responsible for budget management, negotiating contracts with vendors and coordinating with marketing and PR teams to promote events.

Requirements

Bachelor’s degree in business administration, Hospitality Management, Event Management, or a related field.
Minimum of 7–10 years in venue management, event operations, or hospitality leadership.
Proven track record managing large-scale entertainment, retail, or exposition venues.
Familiarity with event production technologies, ticketing systems, and CRM platforms.
Strong understanding of building systems, vendor management, and logistics coordination.
Experience managing multimillion-dollar budgets, forecasting, and P&L accountability.
Skilled in contract negotiation and cost control strategies.
Demonstrated ability to deliver exceptional guest experiences in high-traffic environments.
Ability to work flexible hours, including evenings and weekends.

Responsibilities

Develop and execute long-term strategic plans for the Exposition Center aligned with American Dream’s brand and business goals.
Identify growth opportunities through new event formats, partnerships, and audience engagement strategies.
Develop and implement strategies to maximize revenue from events, sponsorships, concessions, and rentals.
Identify new business opportunities including partnerships, branded activations, and recurring event series.
Analyze market trends and competitor activity to identify new business opportunities and enhance the venue’s competitive edge.
Lead the development and implementation of innovative strategies to increase event bookings, maximize revenue, and ensure exceptional guest experiences.
Partner with marketing, retail, and entertainment teams to align operations with broader center initiatives.
Collaborate with marketing and sales teams to attract high-profile events and exhibitions.
Conduct market research to identify trends and competitive benchmarks.
Develop pricing models and promotional packages to drive bookings and attendance.
Monitor and evaluate operational performance, adjusting strategic plans as needed to achieve desired outcomes and maintain excellence.
Explore and implement cutting-edge technologies to enhance guest experience and operational efficiency.
Oversee daily maintenance and operation of the Exposition Center, ensuring all facilities remain safe, clean, and functional.
Manage scheduling and allocation of resources such as equipment, staff, and transportation.
Monitor event timelines, troubleshoot logistical issues, and adapt plans as needed to maintain smooth operations.
Ensure compliance with safety regulations and maintain emergency preparedness throughout events.
Track operational expenses and manage budgets for supplies, labor, and services.
Prepare annual budgets and monthly forecasts for the Exposition Center.
Track expenses and revenue streams, ensuring cost control and financial efficiency.