Experiential Marketing Specialist

FERGUSON

2d • Hybrid

About The Position

Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in. Position Overview: This role will support Experiential Marketing programs spanning Ferguson’s multiple residential and non-residential customer groups. Ferguson is searching for an experienced marketing strategist to support experiential programming aimed to attract, retain and grow the specialized trade professional. This position is cross-functional and works closely with internal and external partners to produce best-in-class customer experiences. The Experiential Marketing Specialist will support a wide range of marketing tactics related to event programming including in-store events, roadshow tours, customer summits, industry-based engagement trips and incentive trips. Location: This role is approved to be either Remote within the United States or Hybrid for associates in Newport News, VA, in accordance with company policy.

Requirements

• Bachelor’s degree in Marketing, Communications or business-related field preferred
• 3+ years of relevant marketing experience highly preferred; or equivalent work experience considered
• Demonstrated understanding of Ferguson’s trade industries served and customer types preferred
• Strong oral and written communication skills and the ability to work both independently and within a cross-functional team environment
• Highly organized with excellent attention to detail
• Capable of working on multiple events simultaneously without compromising on quality and on-time delivery
• Experience managing program deliverables to budget
• Proficiency in MS Office a must; Outlook, Excel, PowerPoint, Word, SharePoint, Teams, PowerBI etc.
• Familiarity with, or excitement to learn and work in platforms such as Cvent, Airtable, and Canva

Responsibilities

• Develop an understanding of Ferguson’s experiential programs in order to effectively support program needs
• Collaborate with internal teams, including Marketing Strategy, Brand Creative, Category Management and the Customer Groups to ensure proper alignment of event strategy with business objectives, messaging priorities and brand positioning
• Draft creative briefs for support deliverables including print materials, promotional items, banners and signage, email assets, digital content and sales enablement
• Develop relationships with external vendors ensuring high-quality delivery of required services
• Maintain event calendars, project plans, run-of-show documents, and kick-off meeting materials keeping stakeholders aligned and informed
• Create Cvent event websites to support registration requirements while ensuring consistent, on-brand presentation of events
• Manage vendor sponsor engagement for assigned programs ensuring comprehensive, detailed communications to maximize sponsorship offerings for mutual benefit
• Coordinate travel and accommodation needs for programs in partnership with our Corporate Travel, Meetings & Events department approved third-party support partners as needed
• Manage event logistics for execution according to established run-of-show ensuring on-time and on-budget execution
• Partner with field hosts and Regional Marketing Business Partners to activate programming in local markets
• Provide on-site event management support as needed including set-up and tear-down coordination, registration, catering, audio-visual coordination, and session check-in
• Assist in the creation of surveys and results tracking to measure participant sentiment
• Measure, review and report outcome of initiatives using appropriate metrics
• Create and maintain relevant intranet pages for comprehensive internal communications (Pipeline/SharePoint)
• Assist in management of program budgets by tracking expenses, requesting POs, submitting invoices and ensuring adherence to strict program budgets
• Promote and maintain corporate identity, brand and design standards, and the enterprise value proposition expanding brand recognition and awareness of Ferguson and value-add capabilities and services
• Represent the company in a professional manner at all times ensuring best-in-class customer experience
• Abide by all policies, rules, and regulations of the company including all applicable safety rules, regulations and procedures

Benefits

• At Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates. Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees