Experiential Marketing Lead, Global Experiences

Meta • Edison, NJ

401d • $150,000 - $211,000

About The Position

The Experiential Marketing Lead for Global Experiences at Meta is responsible for leading the development and execution of immersive brand experiences across various consumer and industry events. This role requires a seasoned marketer with a strong background in experiential marketing, who can drive strategies that align with Meta's priorities and product launches, utilizing both physical and digital platforms. The position involves managing a team, fostering cross-functional relationships, and delivering measurable results through innovative marketing strategies.

Requirements

• 10+ years of marketing experience, with a focus on experiential marketing and events.
• 5+ years of experience managing a team.
• Experience in fostering cross-functional working relationships to drive impact and influence change.
• Expertise in developing and producing innovative hybrid, multi-channel experiences.
• A network of close agency, partner, and vendor relationships.
• Direct experience managing B2B and B2C experiential programs.
• Experience in managing a team, setting and executing against a strategy, and leading best-in-class programs.

Nice To Haves

• Experience in AI, tech, marketing technology, retail, or media industry.
• Experience in brand marketing, experiential marketing, and creative technology.

Responsibilities

• Own and develop experiential marketing strategies for global events and activations, delivering against key performance indicators with measurable results.
• Lead and drive highly nuanced cross-functional projects and experiences.
• Provide strategic and tactical direction, taking feedback and adapting to the rapid pace of the business.
• Build partnerships and relationships with production agencies, creative agencies, and industry stakeholders to bring strategic concepts to life.
• Drive 360-degree experiential marketing strategies that align with Meta's goals.
• Collaborate with the Decision Science team to define and report measurement metrics.
• Solve complex problems and align cross-functional teams against goals and objectives.
• Oversee the marketing and events budget in close collaboration with finance and planning partners.
• Lead long-range planning, identify new opportunities, and manage partners, vendors, contractors, and other resources to achieve business objectives while staying on budget.
• Maintain executive leadership presence and comfort interfacing with all levels through communications and presentations.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401k plan with matching
• Paid holidays
• Paid time off
• Flexible scheduling
• Employee stock purchase plan
• Tuition reimbursement
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Education Level: No Education Listed