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The Experiential Director will be responsible for planning and executing event and experiential marketing programs, particularly focusing on College GameDay and NCAA Men's and Women's Final Four activations. This role requires a creative individual who can transform ideas into actionable plans, ensuring world-class experiences for clients and consumers. The position involves collaboration with various teams, managing vendor relationships, and leading on-site staff during events. The director will also oversee budget management and support the career development of direct reports.